Marketing Coordinator

Marketing Cooridnator

Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high-quality personal care and household products for large retailers and healthcare organizations. Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions.

Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you’ll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better®.

We are seeking a Marketing Coordinator for our First Quality Home Care Products facility working remotely. Success in this role will be measured by the ability to optimize marketing operations, ensure seamless execution of departmental processes, maximize vendor tool utilization, maintain accurate budget tracking, and foster strong cross-functional collaboration to enable the Marketing Department to deliver impactful programs efficiently and effectively.

Primary responsibilities include:

Vendor & Tool Management 

• Serve as the primary owner for marketing software platforms (e.g., Syndigo, Yogi, Bazaarvoice), ensuring they are fully leveraged to meet departmental needs. 

• Oversee vendor onboarding, implementation, and ongoing optimization. 

• Monitor vendor performance against service level agreements and recommend improvements or replacements as needed. 

• Identify opportunities to enhance tool usage through training, process integration, and feature adoption. 

• Maintain documentation of system workflows, user guides, and best practices. 

Process Improvement & Operational Excellence

• Lead initiatives to streamline marketing workflows, reduce bottlenecks, and improve turnaround times for deliverables. 

• Develop and maintain standard operating procedures (SOPs) for recurring marketing activities. 

• Partner with cross-functional teams to ensure new processes are adopted and sustained. 

• Track and report on process improvement outcomes, including efficiency gains and cost savings. 

Marketing Activity Coordination 

• Coordinate and schedule recurring category needs, including marketing meetings, QBRs, Category 101 updates in Seismic, and quarterly retail audits. 

• Serve as the subject matter expert for: Sampling campaigns, Quarterly retail audits, and Content syndication.

• Provide general coordination and support for category marketing initiatives to ensure timely execution and alignment with strategic priorities. 

Budget & Spend Management 

• Manage and track marketing spend, including eReq processing and invoice approvals. 

• Maintain accurate budget records and provide regular spend reports to leadership. 

• Identify and implement cost-saving opportunities without compromising quality or impact. 

• Ensure compliance with financial policies and procedures. 

Business Performance Monitoring & Insights 

• Track and analyze operational KPIs related to vendor usage, process efficiency, and budget adherence. 

• Provide insights and recommendations to improve marketing operations and resource allocation. 

• Partner with Marketing leadership to evaluate the ROI of tools, campaigns, and operational initiatives. 

Cross-Functional Collaboration 

• Partner with Sales, Category Management, Product Development, Finance, and IT to ensure smooth communication and project execution. 

• Act as a liaison between marketing and external vendors to align on deliverables, timelines, and quality standards. 

• Support cross-functional initiatives that require marketing operational expertise. 

Cultural & Leadership Expectations 

• Consistently demonstrate behaviors that reflect FQCP’s Cultural Pillars. 

• Exhibit a strong sense of urgency, ownership, and accountability in delivering results. 

• Foster a collaborative, team-oriented environment, supporting peers and contributing to shared success. 

• Maintain professionalism and adaptability in a fast-paced, evolving environment. 

Key Performance Indicators (KPIs) 

• Vendor tool utilization rate (% of features actively used) 

• Marketing project on-time delivery rate 

• Stakeholder satisfaction scores (via periodic surveys) 

• Reduction in cycle time for recurring marketing activities 

The ideal candidate should possess the following:

• Bachelor’s degree in marketing or relevant experience 

• Minimum of 2 years of experience in the areas of Sales and Marketing

• Strong verbal and written communications skills. 

• Aptitude to work independently and collaboratively within a team 

• Ability to interact with all levels of management. 

• Demonstrated strong business and financial acumen and possesses basic consumer packaged goods industry knowledge. 

• Solid experience in Microsoft Office software (Excel, Word, PowerPoint, etc.) 

• Strong accountability and completion of tasks without close supervision. 

• Proactive, organized, and efficient with extraordinary attention to detail, high standards for grammar/visual consistency & information accuracy. 

• Knowledge of Marketing fundamentals. 

• Positive and self-motivated individual, with ability to adjust and adapt in a regularly changing environment. 

• Proficiency in related applications, including Microsoft Excel, PowerPoint, Salesforce, Marketing Cloud, and data analytic tools (IRI). 

• Strong problem-solving skills. 

• Proven experience with direct response, analytical, and project/campaign management 

• Ability to manage multiple projects at the same time in a fast-paced environment. 

• Solid understanding of current marketing trends. 

• Normal mobility, manual dexterity, normal visual and auditory ability. 

• Must be able to speak, read, and write the English language and perform basic mathematical skills. 

• 30% travel 

What We Offer You

We believe that by continuously improving the quality of our benefits, we can help to raise the quality of life for our team members and their families. At First Quality you will receive:

• Competitive base salary and bonus opportunities

• Paid time off (three-week minimum)

• Medical, dental and vision starting day one

• 401(k) with employer match

• Paid parental leave

• Child and family care assistance (dependent care FSA with employer match up to $2500)

• Bundle of joy benefit (years’ worth of free diapers to all team members with a new baby)

• Tuition assistance

• Wellness program with savings of up to $4,000 per year on insurance premiums

• ...and more!