Demand Gen Marketing Specialist

Demand Gen Marketing Specialist

All About Aeries

Aeries is a leading EdTech company with a data-driven Student Information System (SIS) used by over 750 K-12 school districts with millions of users throughout California and Texas.  With a rich history of innovation and a proven track record of developing software focused on the whole student, Aeries ensures that student data empowers success and never impedes.  

At Aeries, our mission is to deliver data-driven, intuitive, and innovative solutions that unite learning communities to advance student success. We believe strongly in the supporting role of technology in education but recognize that there’s no replacement for the wisdom and determination of the real people supporting students’ academic successes every day. That’s why our goal is to build tools that allow educators to focus on what they do best: educating.

About the Job

The Demand Gen Marketing Specialist is a mid-level, individual contributor role on the Marketing and Communications team, reporting directly to the Director, Marketing and Communications. This position is central to driving pipeline growth across Aeries’ suite of solutions including Aeries Student Information System, JumpRope, and ActivityHero. The ideal candidate is a creative, detail-oriented marketing professional who thrives in a collaborative environment and brings a builder’s mindset to every campaign. You will work cross-functionally to develop and execute multi-channel demand generation programs that fuel the sales funnel and accelerate revenue.

What You’ll Do

• Design, coordinate, and execute multi-channel demand generation campaigns across email, paid digital advertising (LinkedIn, Google Ads), social media, web, and video to generate and nurture marketing qualified leads.
• Create, schedule, and track performance for digital and print marketing content, including blogs, webinars, case studies, social posts, and website copy.
• Build and manage advanced email campaigns, sequences, and automations in HubSpot, utilizing A/B testing strategies to continuously improve open rates, click-through rates, and conversion outcomes.
• Manage and maintain website content in WordPress, applying SEO best practices and ensuring pages reflect current messaging and drive inbound traffic.
• Design and produce webinars end-to-end, including topic ideation, campaigns, speaker preparation, and post-event follow-up nurture sequences.
• Partner with the Director of Sales and the Manager of RevOps to align marketing activity with pipeline goals, track marketing qualified leads, and support sales enablement initiatives.
• Collaborate with the Director of Product Marketing to identify market opportunities and inform messaging, positioning, and campaign differentiation.
• Develop copy for print and digital marketing materials with strong attention to brand consistency, accuracy, and detail, leveraging AI tools, Figma, and project management software as needed.
• Align branding, advertising, public relations, and direct marketing initiatives with strategic marketing plans.
• Collaborate cross-functionally with teams across the organization, including Product Marketing, Sales, RevOps, and Events, to drive integrated marketing initiatives and support company goals.

What You Bring

• 3+ years of marketing experience, with a focus on demand generation, digital marketing, or growth marketing. EdTech experience is preferred but not required. 
• Demonstrated experience planning and executing multi-channel marketing campaigns with measurable impact on pipeline and revenue
• Strong creative writing and editing skills, with the ability to adapt messaging across audiences, channels, and formats
• Deep understanding of the marketing funnel, MQL definitions, and lead lifecycle management
• Proven ability to work in close alignment with Sales to convert pipeline to revenue
• Self-starter with a collaborative spirit: you take initiative, manage your own priorities, and communicate proactively with your Director and teammates to keep projects moving
• Keen attention to detail and a commitment to quality in all deliverables, from campaign copy to analytics reporting
• Motivated by and aligned to company values; you bring your whole self to work and care Aeries’ mission and vision of advancing student success
• Experience with HubSpot (required); experience with Salesforce, Google Ads, and SEO best practices, and AI tools is highly desired; familiarity with WordPress and Figma are a plus
• HubSpot Marketing Certification or Google Analytics certification is a plus
• Bachelor’s Degree in Marketing, Communications, Business, or a related field or equivalent work experience (preferred)

Job Details

Status

• Full-time
• Salaried, exempt

Work Schedule

• Monday – Friday. Typical hours align with 8am – 5pm Pacific Standard Time. Occasional evening and weekend work may be required as job duties demand.

Work Location

• Primarily remote; a reliable, distraction-minimized home workspace is expected.
• Must work from one of the following states: AZ, CA, FL, MD, ME, MI, MO, NC, NV, NY, OH, OK, OR, SC, TX, UT, WA, WY. 

Travel Requirements

• Up to10% travel to customer districts, conferences, and industry events across California, Texas, and other key markets nationwide.

Physical Requirements

• Prolonged periods of sustained focus during screen and computer-based work
• Ability to travel as required

Compensation

• $71,000 - $78,000 annualized base salary, based on experience & skills

This role’s Total Rewards package includes participation in an annual discretionary company bonus program and comprehensive benefits offering. 

Benefits

• Health insurance coverage for employees and covered dependents
• Health Savings Account with employer contributions
• Employer paid Short-Term Disability and Life Insurance
• 401(k) plan with up to 4% employer matching 
• “Responsible PTO” with additional paid time off for sick, volunteering, bereavement, and jury duty
• 11 paid holidays with additional paid closure between Dec 26 – Dec 31
• Educational Reimbursement program and opportunities for ongoing professional development