Growth Marketing Manager, Reduction Network

About HowGood

HowGood is the industry leader in food sustainability data. We work with the world's largest food and beverage companies to measure, reduce, and communicate the environmental impact of their products and supply chains. Our data covers more than 90,000 agricultural emission factors, giving companies the granularity they need to make real decisions, not just report numbers.

Decarbonizing the food industry requires every ingredient supplier, brand, and retailer across the supply chain moving together. HowGood's Reduction Network is the ecosystem making that possible. It is a growing community of global food companies and their supplier partners, connected through standardized, harmonized, and highly granular sustainability data.

As Growth Marketing Manager, you'll shape and execute the positioning, content, and growth strategy that establishes HowGood at the center of collaborative reduction in the food and beverage industry. 

This is a role for someone driven by both creative instinct and hard numbers, comfortable debating positioning one hour and reviewing campaign performance the next.

Shape the Positioning:

• Define and sharpen how HowGood's Reduction Network is understood in the market

• Develop messaging that responds directly to the challenges and opportunities being faced in the global F&B ecosystem 

• Partner with Product Marketing and Communications to keep Reduction Network messaging consistent across all channels

Develop Content That Delivers Value:

• Produce thought leadership that advances real industry conversations, including white papers, webinars, and event programming that shape how the industry is thinking about sustainability

• Maintain a high editorial bar. Substance over volume.

Drive Engagement Across Channels

• Develop and execute campaigns that grow awareness and engagement among target segments. This includes execution via digital channels, events, webinars, and HowGood’s software platform.

• Own social media strategy for this category, building HowGood's voice as a credible and relevant presence in sustainability and food industry conversations.

• Test, measure, and iterate. 

Convert Engagement into Growth

• Work with Sales and Product Marketing to translate market engagement into pipeline through enablement materials, training, pitch development, and clear ROI narratives.

• Identify signals across our user base that indicate readiness for deeper partnership and build conversion campaigns accordingly.

• Creative, with an inclination towards hard numbers

• An experimenter with a bias toward action and low ego about being wrong.

• Substance-first: you believe good marketing delivers value rather than adding noise.

• Sustainability-literate — you understand Scope 3, the regulatory environment, and the pressures facing food companies today.

• A collaborator who works fluidly across Product, Sales, and Marketing without needing explicit authority to move things forward.

• 4–6 years in marketing with meaningful experience in positioning, content strategy, or GTM — ideally in B2B SaaS, sustainability, or food and agriculture.

• A portfolio demonstrating both creative range and measurable impact.

• Experience running multichannel campaigns with clear performance tracking.

• Experience with Product-Led Sales motions a strong plus

• Familiarity with F&B industry, sustainability reporting, or climate tech is a strong plus.