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CRM Manager

Role overview

Qualifications

  • 2+ years of experience in a CRM, marketing automation or lifecycle marketing role
  • Hands-on experience with common CRM tools (workflows, sequences, reporting, pipelines)
  • Strong content creation skills — you can write clear, engaging copy that converts
  • Fluent in English (written and spoken)

Responsibilities

  • Own and manage our HubSpot CRM: pipelines, contact management, segmentation, sequences and reporting
  • Design and execute email marketing campaigns, onboarding flows and lifecycle communications
  • Create compelling content for automated workflows across all channels (e-mail, SMS, in-app messages) and nurture sequences
  • Build and maintain automation workflows that reduce manual effort and improve customer experience

About the company

Dental21 logo

Dental21

Health Care

Dental21 is on a mission to transform dentistry. Imprint: https://patient21.com/en/impressum Privacy: https://patient21.com/privacy

Company details

Company typeSME
IndustryHealth Care
Company size501 - 1000

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Job description

Who we are:

Patient21 is a fast-growing dental SaaS company on a mission to modernize the way dental practices manage their patient relationships and workflows. We build technology that makes dentistry simpler — for practices and patients alike. As we scale, we are looking for driven, creative individuals who want to grow with us and make a real impact.

As our CRM Manager, you will own and evolve the way Patient21 communicates with its customers and leads across the entire lifecycle. You will be responsible for building, managing and optimizing our CRM infrastructure — primarily in HubSpot — while developing content and automated workflows that drive engagement, retention and growth.

This is a hands-on role with a high degree of ownership. You will set your own goals, measure your own success and work autonomously to make it happen.

Our offer:

  • A meaningful role with real impact in a growing HealthTech company

  • Fully remote position based in Egypt, with occasional on-site visits to our offices (travel expenses covered)

  • Flat hierarchies and short decision-making paths

  • Flexibility in how and where you work

  • A collaborative, international team

  • The tools and budget you need to do your best work

  • Remote work opportunity

Your mission:

  • Own and manage our HubSpot CRM: pipelines, contact management, segmentation, sequences and reporting

  • Design and execute email marketing campaigns, onboarding flows and lifecycle communications

  • Create compelling content for automated workflows across all channels (e-mail, SMS, in-app messages) and nurture sequences

  • Build and maintain automation workflows that reduce manual effort and improve customer experience

  • Report on performance with clear, data-driven insights

  • Cross-functional collaboration with Sales, Customer Success and Product

  • Continuously test, iterate and optimize campaigns based on data

Your talent:


  • 2+ years of experience in a CRM, marketing automation or lifecycle marketing role

  • Hands-on experience with common CRM tools (workflows, sequences, reporting, pipelines)

  • Strong content creation skills — you can write clear, engaging copy that converts

  • Confident and skilled use (of established) AI tools

  • Fluent in English (written and spoken)

  • Highly self-directed: you don't wait to be told what to measure — you define it yourself

  • Analytical mindset with the ability to translate data into actionable decisions

Nice to have:

  • Experience with HubSpot

  • Experience with additional automation tools (eg Make, Zapier, n8n, ActiveCampaign, Salesforce)

  • German language skills — a genuine plus given our market

  • Background in SaaS, HealthTech or a B2B environment

  • Experience with A/B testing and conversion optimization

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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