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GoHighLevel Marketing Operations Specialist

Role overview

Qualifications

  • Experience in Executive Assistant, Marketing Coordinator, Operations Support, or Virtual Assistant roles
  • Strong experience with GoHighLevel, CRM systems, and marketing automations
  • High proficiency in Google Workspace, Google Sheets, Google Calendar, and Google Drive
  • Strong understanding of social media platforms including LinkedIn, Facebook, and Instagram

Responsibilities

  • Manage scheduling, calendar coordination, and administrative workflows
  • Create, schedule, and publish content across social media platforms
  • Build and manage workflows inside GoHighLevel, including automations and email campaigns
  • Support participant onboarding and communication, ensuring a smooth experience

About the company

Pavago logo

Pavago

Staffing & Recruiting

Pavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. We believe in a borderless future where businesses can harness the best of international expertise without breaking the bank. 🌟 Why Choose Pavago? Affordability: Find exceptional talent at 1/4 the cost of American counterparts. Global Reach: Our vast network spans across continents, ensuring we locate the perfect fit for your unique needs. Localized Growth: By integrating international insights and expertise, we fuel your local business growth. Whether you're a startup looking for the right brains to get your idea off the ground, or an established company wanting to diversify your team and scale operations, Pavago is your bridge to global possibilities. Tap into a world of talent. Let's grow, together. πŸš€ Connect with us today!

Company details

Company typeSmall startup
IndustryStaffing & Recruiting
Company size2 - 10

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Job description

GoHighLevel Marketing Operations Specialist (GoHighLevel + Social Media + Executive Operations) – Remote | PST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)

About the Role

We’re hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, executive operations, CRM workflows, content coordination, and community management for a fast-growing entrepreneurial business.

This is not a strategy-only marketing role.

This is a hands-on execution role for someone who:

  • Thrives in fast-moving startup environments
  • Loves systems, structure, and organization
  • Takes ownership of follow-through
  • Can manage multiple workflows without things slipping through the cracks

You will play a critical role in keeping:

  • Marketing campaigns
  • Social media content
  • CRM systems
  • Onboarding workflows
  • Communication pipelines
  • Community operations
  • Executive coordination

running smoothly every day.

What You’ll Own

Executive & Operational Coordination

  • Manage scheduling, calendar coordination, and administrative workflows
  • Organize operational trackers and internal systems
  • Support leadership with communication and day-to-day execution
  • Maintain structured documentation, files, and process organization
  • Identify workflow gaps and proactively improve operational efficiency

Social Media & Marketing Execution

  • Create, schedule, and publish content across:
    • LinkedIn
    • Facebook
    • Instagram
    • Online communities
  • Manage:
    • Comments
    • Direct messages
    • Community engagement
    • Social interactions
  • Track engagement metrics and maintain reporting dashboards
  • Support campaign launches and promotional initiatives

GoHighLevel CRM & Email Marketing

  • Build and manage workflows inside GoHighLevel
  • Create and optimize:
    • Automations
    • Nurture sequences
    • Email campaigns
    • Follow-up systems
  • Maintain clean CRM records and accurate pipeline management
  • Ensure all lead and participant communication is handled on time

Content & Program Support

  • Edit short-form videos and marketing clips using:
    • Veed
    • Opus Clips
    • Canva
    • Similar editing tools
  • Format:
    • Guides
    • Workbooks
    • Scripts
    • Cheat sheets
    • Digital resources
  • Ensure brand consistency across all content and materials

Community & Membership Administration

  • Support participant onboarding and communication
  • Organize and maintain digital program materials
  • Track member progress and updates
  • Troubleshoot minor platform or account issues
  • Ensure a smooth participant experience throughout programs

Research & Lead Generation

  • Research Ideal Client Profiles (ICPs)
  • Build prospect lists and outreach databases
  • Support lead generation campaigns and outreach execution
  • Compile reports and research findings for leadership

Administrative & Communication Support

  • Maintain organized inbox management and communication systems
  • Prioritize urgent requests and ensure proper follow-through
  • Keep shared files, folders, and workflows clean and accessible
  • Support day-to-day business operations and coordination

What Makes You a Strong Fit

  • You are highly execution-oriented and reliable
  • You naturally create structure and organization
  • You communicate clearly and professionally
  • You thrive in startup environments where priorities move quickly
  • You take ownership instead of waiting for instructions
  • You are proactive, detail-oriented, and operationally strong
  • You enjoy balancing operations, marketing, and coordination work

Required Experience & Skills

  • Experience in:
    • Executive Assistant
    • Marketing Coordinator
    • Operations Support
    • Virtual Assistant
    • Marketing Operations roles
  • Experience supporting:
    • Founders
    • Coaches
    • Startups
    • Entrepreneurial businesses
  • Strong experience with:
    • GoHighLevel
    • CRM systems
    • Marketing automations
  • High proficiency in:
    • Google Workspace
    • Google Sheets
    • Google Calendar
    • Google Drive
  • Experience with:
    • Canva
    • Veed
    • Opus Clips
    • Short-form editing tools
  • Strong understanding of:
    • LinkedIn
    • Facebook
    • Instagram
    • Online community management
  • Strong written English communication skills
  • Excellent multitasking and organizational abilities
  • Ability to work independently with minimal supervision

Nice-to-Have Experience

  • Experience inside:
    • Coaching businesses
    • Agencies
    • Creator businesses
    • Membership communities
  • Familiarity with:
    • Paid ads
    • Landing pages
    • Funnels
    • Email marketing strategy
  • Experience using:
    • Slack
    • Notion
    • Airtable
    • ClickUp
    • HubSpot

What a Typical Day Looks Like

  • Schedule and publish social media content
  • Manage GoHighLevel workflows and email campaigns
  • Respond to DMs and participant inquiries
  • Coordinate operational and administrative tasks
  • Update CRM pipelines and contact records
  • Edit short-form marketing content
  • Support onboarding and membership communication
  • Conduct lead research and organize outreach data
  • Ensure leadership stays organized and operationally supported

In short:
You are the operational backbone behind marketing execution, CRM systems, communication, and day-to-day coordination.

Key Metrics for Success (KPIs)

  • Consistent and timely social media publishing
  • Clean and organized CRM/workflow management
  • High engagement and responsive communication
  • Zero missed follow-ups or participant gaps
  • Well-maintained program materials and systems
  • Strong operational reliability and execution quality

Why This Role Stands Out

  • Work directly with entrepreneurial leadership
  • High ownership and visibility across the business
  • Blend of:
    • Marketing
    • Operations
    • Executive support
    • Content coordination
  • Exposure to modern marketing automation systems
  • Opportunity to improve and optimize workflows
  • Remote flexibility in a fast-growing environment

Interview Process

  • Initial Screening Call
  • Marketing & Systems-Focused Interview
  • Practical Task (Content or Workflow Exercise)
  • Final Interview
  • Internal Review & Approval
  • Offer & Onboarding

Apply Now

If you:

  • Love organization and execution
  • Enjoy supporting fast-moving businesses
  • Are comfortable inside GoHighLevel and marketing systems
  • Thrive balancing operations, content, and communication

This role is a strong fit for highly organized operators who can keep marketing systems, workflows, and day-to-day execution running smoothly in a fast-paced business environment.

Apply once. Then go straight to the hiring manager.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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