5plus years' experience managing events, including at least 1-3 years running field marketing events
Experience running other field programs beyond physical events
Experience working with a direct sales team, sales development teams (XDRs) and other cross functional partners
Experience having pipeline building responsibility
Requirements:
Responsible for the execution of the Field Marketing strategy based on the allocated budget and BU level targets
Execute a mix of workshops, executive events, industry targeted events and 3rd party events that will help you meet and exceed targets for your region
Exceed registration and attendance targets for virtual/live field events
Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion
Job description
Job Summary: As a Field Marketing Manager you will be part of a high-growth tech startup with a collaborative culture. You will report to the Director of Americas Field Marketing. You will work with your key sales and marketing stakeholders to execute the marketing plan for a given industry.
Roles & Responsibilities:
Responsible for the execution of the Field Marketing strategy based on the allocated budget and BU level targets.
Execute a mix of workshops, executive events, industry targeted events and 3rd party events that will help you meet and exceed targets for your region
Exceed registration and attendance targets for virtual/live field events.
Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
On budget execution of programs with timely and accurate reconciliation with Finance stakeholders.
Consistent best practice sharing and optimized conversion rates of all programs.
Minimum Qualifications:
5+ years' experience managing events, including at least 1-3 years running field marketing events.
Experience running other field programs beyond physical events.
Experience working with a direct sales team, sales development teams (XDRs) and other cross functional partners.
Experience holding event budget authority and managing budgets across an event series.
Experience having pipeline building responsibility.
Experience with Salesforce.com, Asana, and marketing automation platforms (MAPS) (building emails, lists and landing pages).
Travel for events will be required (when appropriate).
