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Paid Media Operations Manager

Role overview

Qualifications

  • Bachelor's Degree in Marketing, Finance or related field
  • 5+ Years project management experience in a business setting
  • On-hands experience working within Paid Search, Paid Social channels highly preferred
  • Strong attention to detail

Responsibilities

  • Day-to-day management of Paid Media Lab, supporting brand leads in executing high impact, scalable tests
  • Manage vendor relationship, data integrity, business updates and reporting from LiftLab
  • Coordinate with Marketing and Finance to ensure MMM informed by latest demand plans and budgets
  • Program ownership of new business development within paid media

Key facts

Other skills

  • Communication
  • Critical Thinking
  • Detail Oriented

About the company

QVC logo

QVC

Retail

We deliver the joy of discovery through the power of relationships. Every day, we engage millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics, and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC engages millions of shoppers via 12 broadcast networks and multiple streaming services, websites, mobile apps, and social pages. QVC is part of Qurate Retail GroupSM, a select group of seven leading retail brands that believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. In addition to being a world leader in video commerce, Qurate Retail Group is among the top ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce.

Company details

Company typeXLarge
IndustryRetail
Company size10001

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Job description

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands.

The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.

This is a multi-faceted role with the following key responsibilities: 

  • Day-to-day management of Paid Media Lab, supporting brand leads in identifying and executing high impact, scalable tests using Agile methodology 

  • LiftLab Media Mix Modeling Vendor Management - Manage vendor relationship, data integrity, business updates and reporting from LiftLab to assist in optimizing incrementality of marketing spend across four brands totaling over $100MM. Coordinate with Marketing and Finance functions outside of LiftLab to ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts.  

  • Program ownership of new business development within paid media, including opportunities in marketplaces, social selling and new ventures. 

Critical Skills/Knowledge:

  • Project management  

  • Proven ability to lead/influence cross-functional groups to achieve common goal(s) and drive performance.  

  • Demonstrated understanding of core Digital Marketing KPIs 

  • Strong communication skills with ability and comfort in socializing performance data to all levels of the organization.  

  • Analytical mind familiar with testing and measurement best practices 

  • Strong critical thinking skills an absolute must; will be validating or challenging ideas within Paid Media Lab, advocating for Digital needs in cross-functional environment.  

Qualifications:

  • Bachelor's Degree in Marketing, Finance or related field. 

  • 5+ Years project management experience in a business setting.

  • On-hands experience working within Paid Search, Paid Social channels highly preferred. 

  • Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each  

  • Strong attention to detail. 

  • Comfort and willingness to act outside of job description as need arises. 

  • Familiarity with digital marketing programs and terminology.

  • Proactive, positive, influential communicator.

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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