Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.
Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.
We’re looking for a Senior Product Manager, MarTech to lead the product strategy, implementation, and scaling of our Marketing Technology ecosystem.
This role is responsible for the end-to-end growth foundation that enables efficient, measurable, and compliant user acquisition, cross-sell, and retention across web and app. You’ll lead the roadmap for attribution, tracking, experimentation, and marketing integrations. It requires strong technical fluency and deep domain expertise in the Marketing Technology landscape. You will be the owner of the tech foundation that allows us to efficiently acquire, cross-sell, and retain users across web and app platforms.
This is a deeply cross-functional, product-led role at the intersection of product, marketing, data, and engineering. Success requires strong technical fluency, clear product judgment, and the ability to balance near-term growth needs with long-term platform health in a regulated fintech environment.
Set the vision, deliver the results: Own and define Dave’s MarTech Stack, including paid channel automation (SEM, Paid Social, Programmatic, etc), attribution, lifecycle, and experimentation infrastructure. Make build vs buy decisions, including vendor selection, RFP process, and integration.
Ship with speed and conviction: Own end-to-end enablement of web growth strategy — from CMS, landing pages, and experimentation to web-to-app and deep-linking — while partnering with core product teams to streamline registration, onboarding, and the full paid media-to-app customer journey.
Enable flawless execution: Act as the connective tissue across Engineering, Data, and Marketing — ensuring alignment on priorities, clarity on plans, and efficient execution toward business outcomes.
Build a culture of evidence: Drive rapid web experimentation by building and maintaining experimentation frameworks and infrastructure to test new growth hypotheses, from channel to creative to landing experiences.
Stay ahead of MarTech and AdTech evolution: Drive the best-in-class playbooks and stay ahead of privacy changes to platform and policy shifts, as well as new entrants and new technologies — translating risks, impacts, and opportunities into clear guidance.
Your work defines how efficiently we grow. You’ll build the systems that connect marketing investment to real member outcomes - helping Dave scale responsibly while delivering better, more relevant experiences.
5+ years of experience in MarTech and Product Management (preferably in a high-volume B2C technology-driven environment, fintech experience is a plus)
Deep Martech domain expertise with hands-on experience across analytics and attribution platforms (AppsFlyer, Braze, Firebase, Google Analytics, Amplitude, or similar), including a strong command of iOS tracking and measurement frameworks such as SKAdNetwork (SKAN).
Cross-functional leadership skills, with a history of aligning diverse stakeholders across product, engineering, operations, and external partners.
Executive-ready communicator, able to simplify complex data and influence C-suite leaders, regulators, and network partners.
Analytical hunter mindset with strong judgment - expert in SQL and data analysis (Python/R a plus), able to cut through noise in complex data to surface insights and drive decisive action.
AI-driven curiosity - fluent in applying AI to real product work beyond the basics (e.g., idea generation, data analysis, workflow automation), with the instinct to make teams and leaders smarter through creative AI use cases.
Technical curiosity and fluency; a Bachelor’s degree in a technical field is a plus.
You take responsibility for outcomes, not just roadmaps. You understand how acquisition, activation, and retention connect - and you make decisions with the full system in mind. You’re comfortable working in ambiguity, asking the right questions before committing to a path, and balancing speed with long-term durability. You care about building systems that hold up over time, not just quick wins.
You work well across disciplines and know how to bring people along. You simplify complex ideas, create clarity where there isn’t any, and use data to align teams around the right problems. You value feedback and use it to sharpen both your thinking and your product. As priorities evolve, you adapt without losing momentum.
This is a highly cross-functional role with real ownership. You’ll have autonomy to shape the MarTech roadmap, alongside partners in Growth, Marketing, Data, and Engineering. Priorities will evolve as we learn, but decisions are grounded in data and shared context.
Work on a product that directly improves financial access for millions of members
Own a critical growth foundation with real scope and visibility
Partner with experienced teams across product, marketing, and data
Build systems that scale with a fast-growing, profitable fintech
Ready to build for the underdog?
Reports to: Director, Product Management – Growth
Don’t let imposter syndrome get in the way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.
Why you’ll love working here:
At Dave, our people are just as important as our product. Our culture reflects the values that guide who we are, how we work, and what we aspire to be. Daves are member-centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual-first company, team members can live and work anywhere in the United States, except Hawaii.
A few of our benefits & perks:
💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
💻 Flexible hours and virtual-first work culture with a home office stipend
🏥 Premium Medical, Dental, and Vision Insurance plans
👶 Generous paid parental and caregiver leave
💰 401(k) savings plan with matching contributions
📈 Financial advisor and financial wellness support
🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break
🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team
Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
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