2+ years of implementing Adobe Experience Cloud products (AEP and Journey Optimizer) with 6+ years overall in digital marketing
Strong SQL and data modeling skills (experience with SQL/Oracle/Teradata), including data transformations and XDM-based marketing data models
Hands-on experience building integrations and custom applications using Experience Platform APIs/SDKs (JavaScript, REST) and familiarity with IMS authentication
Excellent communication and cross-functional collaboration skills; ability to own deliverables end-to-end and guide campaign resources
Requirements:
Lead and implement Adobe Experience Cloud solutions (AEP, Journey Optimizer) for campaigns, coordinating with business and technology teams
Design data models and XDM schemas, configure source connectors, ingest data via APIs/UI, and create audience segments and journey activations
Develop and deploy integrations and custom apps/workflows using Platform APIs/SDKs; build and optimize journeys, actions, and messages; integrate with CRM, email, and other destinations
Provide guidance and oversight to campaign resources, establish best practices, and own end-to-end deliverables while advocating improvements across the organization
Job description
The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.
Job Description:
Skills Required
Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
Data model design Skills for Marketing databases
Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
Good to have Skills:
Own the project deliverables end to end working independently.
Prior experience with CDP/Adobe campaign
Data engineering Skills
Job Description
2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: o Setting up source connectors and ingesting data using the API and UI o Configuring Experience Events (XDM schemas) for capturing data from sources o Creating audience segments using custom and AI/ML-based segments o Triggering journeys and activations based on segments and profiles o Implementing journey automations, actions, and messages o Integrating with destinations like CRM, email, etc.
Hands-on experience developing using the Platform APIs and SDKs in a language like: o JavaScript for API calls o Java for extending functionality with custom connectors or applications
Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
Familiarity with configuring IMS authentication to connect external systems to Platform APIs
Experience developing, debugging, and optimizing custom server-side applications. Proficiency in JavaScript, JSON, REST APIs and SQL
Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization
Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows
