Experience planning, executing, and optimizing digital marketing campaigns across Google Ads, LinkedIn, Meta and Instagram
Proficiency with HubSpot CRM, including building automated workflows, nurturing sequences, pipelines, lifecycle stages, reporting, and attribution
Strong content creation and social media management skills using Canva or similar tools, with ability to maintain a brand-aligned content calendar
Knowledge of SEO, landing page optimization, email marketing, and analytics (CPL, conversions, ROI) with ability to provide weekly performance reporting
Requirements:
Plan, execute, and optimize digital marketing campaigns across paid platforms including Google Ads, LinkedIn, Meta, and Instagram
Manage advertising budgets, monitor ROI, and provide weekly performance reports with insights
Conduct A/B testing on creatives, messaging, and audience targeting to improve campaign effectiveness
Build and optimize automated workflows and nurture sequences in HubSpot, manage pipelines and attribution, and support content creation for social media and landing pages requiring Canva-produced assets
Job description
• Plan, execute, and optimize digital marketing campaigns across paid advertising platforms including Google Ads, LinkedIn, Meta, and Instagram.
• Manage advertising budgets and monitor return on investment (ROI) to ensure cost-effective campaign performance.
• Conduct A/B testing on creatives, messaging, and audience targeting to improve campaign effectiveness.
• Build, maintain, and optimize automated workflows and nurture sequences using HubSpot CRM.
• Manage customer pipelines, lifecycle stages, reporting, and marketing attribution within HubSpot.
• Create, design, and schedule engaging content for social media platforms using Canva or similar tools.
• Maintain a consistent content calendar and brand presence across digital channels.
• Support SEO initiatives, website updates, landing page optimization, and email marketing campaigns.
• Track key performance metrics such as cost per lead (CPL), conversions, and campaign ROI, while providing weekly performance reports and insights.
