Introduction
Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships.
Our clients trust us because we deliver Brand publishing, SEO Insight, Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work happen - and great work is common goal that fuels us all!
Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors.
Our ambition is to be engaged across every aspect of our Clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Why the job exists
- To edit and create content that is SEO optimised on the site to boost traffic.
- To support the Managing Editor APAC in management of content and team (when required).
- To be a gatekeeper of editorial quality on site.
What the job covers
- Writing content based on performance reporting and market needs.
- Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.
- Communication with clients and brands.
- Monitoring search trends for new opportunities to grow traffic.
- Creative content ideation for ways to build the brand and support Client’s goals.
- Liaise with the SEO team to identify key areas of optimisation and content creation.
- Working with the Editorial team to align the monthly publishing plan.
Responsibilities
- Attend immersion/briefing meetings with client and internally
- Help to define the content calendar for the upcoming assigned projects.
- Help maintain a CMS platform and asset bank, as well as oversee publishing a high volume of written content, videos, and
photos
- Liase with Accounts Team and Web Team with regards to article progress and submission
- Reviewing all recently published content to ensure editorial and SEO standards are met.
- Updating the homepage weekly.
- Updating all areas of the site monthly for seasonal freshness, including: main category pages, navigation items, product carousels.
- Help to planning and creating the article production and coordinating with the studio to ensure high quality and relevant imagery.
- Help to guarantee production deadline and targets for the Greenpark projects.
- Assisting on the transcreation and translation of content.
- Write SEO-optimised-articles (e.g. food hacks, lifestyle articles, health & wellness etc.) along with engaging videos based on the content plan, working along with the client on the review process.
- Optimisation and create of articles using SEO best practice as required.
- Creation of newsletters that align with key editorial narrative and audience needs.
- Help to organise and manage internal processes between teams and freelancers.
- Collaborate with the GPC team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
- Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all time.
- Collaborate with the studio team attending and helping to ensure the photoshoot/ video shoot is done accordingly with the client's needs.
Reporting and Communication Structure
- Reports to the Managing Editor APAC
Performance review and personal development
By the Managing Editor APAC on the basis of:
- Growth of organic traffic to client’s website
- Maintain a good relationship with the local client
- Editorial outputs and deadlines being met each month
- Quality of content is kept to an exceptionally high standard
- Effectively executing the content strategy to meet business needs, as well as brand needs
- Relationships with other operating companies/departments
- Interpersonal/communication skills
