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Sr. Art Director (China-based)

Green Park Content

Role overview

Qualifications

  • Extensive experience as a senior art director or creative lead in advertising/branding
  • Strong ideation and concept development skills with ability to translate briefs into compelling visuals
  • Experience maintaining brand standards and delivering assets across multiple platforms
  • Excellent collaboration and communication with copywriters, art directors, and social media managers

Responsibilities

  • Enhancing the creative brief by researching and gathering information
  • Interpreting the brand’s needs and developing concepts
  • Developing concept boards and sharing finalized ideas with the team to fulfill client briefs
  • Conceptualizing visuals across platforms and collaborating with copywriters, art directors, and social media managers

Key facts

Hard skills

Concept Analysis Cross-Platform Applications Illustration Mood Boards Presentation Design Presentation Training

Other skills

  • Quality Control
  • Communication
  • Teamwork
  • Mentorship
  • Proactivity
  • Tenacity
  • Detail Oriented
  • Time Management

About the company

Green Park Content logo

Green Park Content

Green Park Content (GPC) is a multi-award-winning, global brand publishing agency with hubs in London, Jakarta, Singapore, New York & Sao Paulo. We have the privilege of partnering world-class, iconic, mega-brand clients: including Unilever, Danone, Reckitt, Nestle, Kodak, Eu Yan Sang, Unilever Food Solutions, Sunglass Hut, Havaianas, Knorr, Ricola, Hellman's, Ben & Jerry's, Lipton, PepsiCo, Diageo and RELX. We have also earned the trust of our clients, and use data and insights to help them navigate and make sense of the future, whilst optimising their future growth opportunities. GPC specialises in digital content that connects with the audience, at the right time, in the right way. We bring data-driven insights and expertise in SEO content with exceptional creative execution that drives amazing results.We help brand GPC are in hyper-growth, as SEO is now a strategic priority for progressive clients who want to win at search, maximise their organic traffic, and save millions on paid media. At GPC, our team comprises best-in-the-industry talent, is multi-cultural, ethnically diverse, gender balanced, digital and tech savvy, and we practice the future of work. We are a diverse tribe, connected across multi-function expertise, we are powered by passion, united by purpose, we speak fluent SEO, are client centric and we always go beyond the extra mile to deliver success for our clients. GLOBAL AWARDS - Winner Global Content Awards for Global Content Strategy of the Year 2020 - Winner of The CMA International Content Marketing Awards for Best Use of SEO 2019 & 2020 - Winner of Content Marketing Awards for Best Content Strategy 2020 - Finalist for Content Marketing Awards for Best Use of Video in Content Marketing & Best Use of Content Curation 2020 - Finalist for The Drums Search Awards for SEO – Most Effective Use of Content & Best B2C Campaign 2020 www.greenparkcontent.com www.linkedin.com/company/greenparkcontent www.instagram.com/GPCAsia

Company details

Company size201 - 500

Links

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Job description

Greenpark’s continued success is built upon the quality of the assets we deliver. 

 

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.  

 

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them. 

 

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.  

 

 

Why this Role Exists: 

 

  • To produce high-quality and high-performing creative assets for Greenpark and their clients, ensuring we meet the key creative pillar of our offering;  

 

What the Role Covers: 

 

  • Ideation and delivery of creative concepts 
  • Maintenance of creative standards across Greenpark;  
  • Pro-actively supporting the creative production process flow 

 

Reporting and Communication Structure 

 

  • This role reports to and advises the Executive Creative Director 


Responsibilities
 

  • Enhancing creative brief by gathering information and data through research 
  • Interpreting the brand’s needs and developing concept/ ideas  
  • Develop concept boards and generate exciting ideas to fulfill clients’ briefs; and to share finalized ideas and concepts to the team  
  • Work with copywriters, art/ creative director, social media managers 
  • Conceptualizing visuals based on requirements through master creations or produce adaptation designs across multiple platform/ media 
  • Develop designs not limited to illustrations, simple motion graphics (as needed), DI on images/ photos  
  • Ensure all work to be accurate and meets the brand guidelines in a timely manner (within deadline set) 
  • Continuously inspire and share with your peers and subordinates on creative trends and developments 


 

 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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