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Principal Product Marketing Manager, Data & BI

Via

Role overview

Qualifications

  • 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
  • Experience marketing a BI or analytics product directly
  • Background marketing to analytics teams, data engineers, and application developers
  • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations

Responsibilities

  • Develop and maintain positioning and differentiated messaging for BI/analytics offerings to connect value with customer needs
  • Lead go-to-market for BI product launches from bill of materials through sales enablement
  • Create demand generation content targeting technical and business buyers (developers, data team leads, analytics buyers)
  • Partner with RD to shape AI roadmap and articulate our AI story, while monitoring competitive landscape to inform PM roadmap

About the company

Via logo

Via

Computer Software / SaaS

We started with helping businesses get found, get chosen and get engagement online through our suite of software tools. Then, we expanded into a conversational commerce platform that helps businesses build relationships with customers on the devices and networks they use most often.

Company details

IndustryComputer Software / SaaS
Company size51 - 200

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Job description

About Actian 
 
Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI).
 
We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. 
 
About the Role 
 
We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.  
 
Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell.
 
The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.  
 
If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you. 

Responsibilities:

Business Intelligence (Net New Acquisition) 

  • Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs 

  • Lead go-to-market for product launches from bill of materials through sales enablement 

  • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms 

  • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts 

  • Create sales plays and campaigns that drive adoption and pipeline impact 

  • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights 

  • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input 

 

Actian Databases (Retention & Renewal) 
 

  • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays 

  • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities 

  • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time 

Cross-Portfolio 

  • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines 

  • Create messaging and content for cross-sell expansion programs within the Actian portfolio 


Requirements:

  • 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories 

  • Experience marketing a BI or analytics product directly  

  • Background marketing to analytics teams, data engineers, and application developers 

  • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations 

  • Experience with open-source communities, free trials and product-led growth models 

  • Hands-on experience with AI tools and workflow automation (we pay attention to this) 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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