Health Catalyst
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Product Marketing Manager – Consumer Experience
The Product Marketing Manager (PMM) owns product marketing across the Consumer Experience portfolio, leading positioning, messaging, go-to-market execution, and sales enablement. This role partners closely with Product, Sales, and subject matter experts to drive pipeline, adoption, and revenue impact.
This is a portfolio-focused role (not a single-product PMM), leveraging scalable frameworks and AI-enabled tools to deliver high-quality, consistent outputs at scale.
What You’ll Do:
Portfolio Ownership & Messaging
Own positioning and messaging across the Consumer Experience portfolio, ensuring every product is clearly differentiated and consistently represented in the market
Translate inputs from Product and SMEs into compelling narratives that resonate with buyers and drive action
Present findings, insights, and recommendations to leadership with clarity and confidence
Go-to-Market & Revenue Enablement
Execute go-to-market plans for new products, releases, and enhancements, tying messaging directly to pipeline and revenue goals
Arm Sales with the assets, plays, and insights needed to move deals from lead to close, including:
Battle cards
Objection handling frameworks
ROI narratives
Buyer-aligned sales motions
Deliver high-impact sales enablement using structured frameworks and tools
Present directly to Sales teams and engage in the field when it matters most
AI & Scalable Content
Maintain structured messaging inputs (e.g., personas, use cases, value drivers) used in AI-powered tools
Ensure AI-generated and templated content is accurate, consistent, and aligned to market realities
Continuously improve reusable messaging assets to drive efficiency and scale
Market Insight & Client Engagement
Engage regularly with clients and prospects to validate messaging and stay ahead of market trends
Own the Consumer Experience Client Advisory Board, including:
Agenda setting and facilitation
Synthesizing client insights
Translating feedback into sharper positioning and more effective GTM strategies
Support client-facing conversations with clear, confident articulation of value
What You’ll Bring
5–8 years of product marketing experience in healthcare SaaS or health tech (consumer- or patient-facing solutions strongly preferred)
Proven track record managing a product portfolio (not just a single product)
Experience building sales enablement programs that drive pipeline, including assets, plays, and supporting data
Exceptional storytelling and presentation skills; comfortable in sales meetings, advisory boards, and executive reviews
Strong public speaking and client-facing presence
Sharp written and verbal communication skills
Ability to synthesize complex inputs into clear, compelling messaging
Comfortable working within defined frameworks while managing shifting priorities
Experience partnering closely with Sales and Product Management
Education
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
Growth Opportunity
• Opportunity to expand scope and ownership as the domain and product portfolio evolve
The above statements describe the general nature and level of work being performed in this job function. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned by Health Catalyst.
Studies show that candidates from underrepresented groups are less likely to apply for roles if they don’t have 100% of the qualifications shown in the job posting. While each of our roles have core requirements, please thoughtfully consider your skills and experience and decide if you are interested in the position. If you feel you may be a good fit for the role, even if you don’t meet all of the qualifications, we hope you will apply. If you feel you are lacking the core requirements for this position, we encourage you to continue exploring our careers page for other roles for which you may be a better fit.
At Health Catalyst, we appreciate the opportunity to benefit from the diverse backgrounds and experiences of others. Because of our deep commitment to respect every individual, Health Catalyst is an equal opportunity employer.
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