Role overview

Qualifications

Concepted and led production of long-form YouTube content (8–20+ min)
Successfully repurposed long-form content into short-form trailers/teasers
Tested content concepts using only short-form before full episodes
Understand YouTube organic metrics and short-form metrics

Responsibilities

YouTube first: Long-form episode is the starting point
Test fast: Use short-form to validate concepts
Own the creative vision from title/thumbnail to final frame
Collaborate with production teams while maintaining audience focus

Key facts

Remote from: Poland
Full time
Project Manager
English

Hard skills

Content Creation Art Direction Audience Analysis Code Testing Cross-Cultural Studies Civic Engagement

Other skills

Collaboration
Analytical Skills

About the company

Novakid

Edtech: Education + Technology

Novakid is a Series B EdTech startup ($41,5M raise) with double-digit revenue growth in 2023. This online English as a Second Language learning platform for children aged 4 to 12 has delivered over 15 million English lessons for kids since inception in 2017. This award-winning online English school offers one-to-one and group lessons with qualified and experienced teachers. Kids learn efficiently through full language immersion and fun games and activities, mastering English for academic and career success. The ability to master the English language from an early age is important for a child's future academic and career goals. Novakid complements school learning by giving kids a safe place for real-life English speaking practice, and the methodology is based on learning games - representing the new generation of online learning. Novakid has been recognised by a number of organisations across the world. In 2023, Novakid was included on the 2023 Inc 5000 list - position 105 of 5000, and is 1st in the Education category. In the same year, Novakid won the Best Digital Language Learning Product of the Year Award in the Digital Education Awards; was recognised as a finalist in the 2023 EdTech Digest Awards in the category of Best Language Learning Solution and Novakid was nominated as a finalist in the ‘Early Years’ category of the EdtechX Awards 2023. In 2022, Novakid was selected as the winner of the “Overall Language Learning Company of the Year” in the 2022 EdTech Breakthrough Awards. Novakid’s mission is to build a global community of young English learners designed to encourage deep and meaningful friendships across different cultures. Vacancies: https://hr.novakidschool.com/

Company details

Company typeScaleup

IndustryEdtech: Education + Technology

Company size201 - 500

Links

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Job description

At Novakid, we are on a mission to build the world’s best online education platform for children. With over 100,000 students and 4,000 teachers, Novakid is already one of the most popular language learning platforms for children aged 4–12 across Europe and Asia.

About the role

We are building a new interactive entertainment project for families (parents + children) — with YouTube as the main platform and content home.

Short-form content (TikTok, Instagram Reels, YouTube Shorts) will serve as the acquisition engine: hooks, teasers, cliffhangers, and emotional moments designed to drive viewers to the main YouTube episodes.

You will own the creative direction for both long-form and short-form — ensuring every piece of content works together as a system, not separately.

Before we invest in full production, we will first test concepts using short-form content to measure audience demand, engagement, and intent to watch longer episodes.

Cultural & Audience Insight

Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market
Anticipate cross-cultural interpretation, humor, and sensitivity
Keep Novakid relevant to real parent conversations, not marketing narratives

What you have done before (real experience we need)

You have concepted and led production of long-form YouTube content (8–20+ min) — episodic, story-driven, with clear hooks and payoff.
You have successfully repurposed long-form content into short-form trailers/teasers that drove measurable traffic back to YouTube.
You have tested content concepts using only short-form (TikTok, Reels, Shorts) before investing in full episodes — and can show examples of how you made that decision.
You understand YouTube organic metrics (CTR, retention, AVD) and short-form metrics (completion rate, shares, comments) — and how they relate.
You have worked on projects with participatory or community elements (even simple ones like comments shaping next steps).

Key responsibilities

YouTube first: Everything starts with the long-form episode. Short-form serves it, not the other way around.
Test fast: Use short-form to validate concepts before building full episodes.
Own the creative vision from title/thumbnail to final frame of each episode.
Collaborate with production teams but stay responsible for viral instincts and audience psychology.
Analyze performance across both formats and iterate quickly.