Role overview

Qualifications

5+ years of product marketing experience within high-growth B2B SaaS companies
Experience owning product marketing deliverables and serving as the primary GTM lead for a product line
Experience using AI tooling to accelerate product marketing projects (content creation, enablement, messaging, etc.)
Proven track record developing and executing messaging strategies that drive field enablement, product launches, and revenue growth

Responsibilities

Lead go-to-market aspects of product launches by studying market dynamics and then crafting product positioning, messaging, and content deliverables
Enable field teams (Sales, Sales Engineering, and Customer Success) on the Axonius pitch, key product use cases, and upcoming roadmap
Support global demand generation, regional marketing, and campaigns by developing aligned marketing programs and deliverables
Contribute directly to the team's quarterly and annual strategic go-to-market planning

Key facts

Remote from: United States
Full time
Senior (5-10 years)
Product Marketing Manager
180 - 180K yearly
English

Other skills

Communication
Leadership
Strategic Thinking

About the company

Axonius

Computer Hardware & Networking

Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world. For more, visit Axonius.com.

Company details

Company typeSME

IndustryComputer Hardware & Networking

Company size501 - 1000

Links

Website LinkedIn See all jobs

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Job description

The Product Marketing and Go-to-Market Strategy team at Axonius brings together key positioning and messaging experts across product marketing, content, and customer marketing to deliver the company's core mission and differentiation. As a Senior Product Marketing Manager, you will help the team lead go-to-market initiatives and positioning across the core products portfolio to showcase Axonius as the leading solution for asset intelligence and exposure management. In this high-visibility role, you will collaborate with marketing and product counterparts to manage product launches, track customer journeys, and study the competitive ecosystem.

Responsibilities

Lead the go-to-market aspects of product launches by studying the market - buyers, users, jobs to be done, competitors, analysts, win/loss, etc - then crafting product positioning, developing core messaging, and building content deliverables.
Enable field teams, including Sales, Sales Engineering, and Customer Success, on the Axonius pitch, key product use cases, and the upcoming roadmap.
Support global demand generation efforts, regional marketing, and campaigns by developing aligned marketing programs and deliverables.
Contribute directly to the team's quarterly and annual strategic go-to-market planning.

Minimum Qualifications

5+ years of product marketing experience within high-growth B2B SaaS companies.
Experience taking full ownership of product marketing deliverables and acting as the primary GTM lead for a specific product line.
Experience in using AI tooling to accelerate product marketing projects in content creating, enablement, messaging etc.
Proven track record of developing and executing messaging strategies that directly drive field enablement, product launches, and revenue growth.
Experience crafting written product descriptions, website copy, and sales collateral tailored to both executive leadership and technical practitioners.

Preferred Qualifications

7+ years of marketing, sales, and/or go-to-market (GTM) experience, including B2B cybersecurity product marketing
Hands-on technical experience in IT, information security, engineering, or a closely related technical role.
Bachelor's degree in Marketing, Communications, Business Administration, or a related field; or an MBA.

#LI-REMOTE #LI-LW1

Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.

Annual Salary Range (bonus and equity included in addition to the below numbers)

$160,000—$180,000 USD

About Axonius:

Axonius transforms cyber asset intelligence into actionability. With the Axonius Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence.

Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, Axonius is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius supports millions of assets for leading customers across industries and around the world.

Axonius makes it a priority to invest in our people with competitive compensation and benefits, growth opportunities, community-building, and so much more. Learn more about benefits at Axonius.

At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.

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