Role overview

Qualifications

6+ years in consumer product marketing or growth marketing, with technology and/or startup experience
Passionate storyteller with strong communication, presentation, and writing skills
Strategic thinker who equally values creativity and marketing effectiveness
A data-driven mindset and comfort with analysis, testing, and measurement methodologies

Responsibilities

Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account
Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap
Develop positioning, audience, and distribution strategies for new and existing products
Regularly lead business performance recaps and findings with executive leadership team

Key facts

Remote from: California (USA), New York (USA), Oregon (USA)
Full time
Senior (5-10 years)
Product Marketing Manager
English

Hard skills

Product Marketing Go-to-Market Strategy Positioning Strategy Campaign Management Performance Metric Personal Finance Storytelling

Other skills

Strategic Thinking
Communication
Presentations
Leadership
Creativity

About the company

Wealthfront

Fintech: Finance + Technology

Wealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition. Through software, we deliver high-yield savings through partner banks, diversified ETF and bond ETF investing, zero-commission stock investing, and low-cost loans to help both sophisticated and new investors learn, lower costs, and grow wealth.To learn more please visit www.wealthfront.com or download the app on the App Store or Google Play.Disclosures: https://bit.ly/3NFsXzg wlthfrnt.co/m/linkinbio

Company details

Company typeSME

IndustryFintech: Finance + Technology

Company size201 - 500

Links

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Job description

Wealthfront is looking for an experienced Sr. Product Marketing Manager to own our Cash (banking) products. Cash is the hub of Wealthfront’s financial ecosystem; clients love it for its instant money movement, joint account access, and the way it simplifies earning more with their cash. As the newest member of the Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. This role reports directly to a Product Marketing Director. You’ll work closely with partners across the company, in Product, Engineering, Design, Research, and others.

Product Marketing at Wealthfront
The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators.

This is an ideal opportunity for a product marketer looking to make a big impact. Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.

Responsibilities:

Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product.

Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

Develop positioning, audience, and distribution strategies for new and existing products

Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences

Craft focused briefs, rooted in business and customer insights, for creative teams to execute against

Regularly lead business performance recaps and findings with executive leadership team

Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Qualifications:

6+ years in consumer product marketing or growth marketing, with technology and/or startup experience

Passionate storyteller with strong communication, presentation, and writing skills

Strategic thinker who equally values creativity and marketing effectiveness

Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives

A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.

A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful

Personal finance knowledge and experience is a big bonus, but not required

Bachelor's degree or higher

Estimated annual salary: $148,000 - $189,000 plus equity and a discretionary bonus.

Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!

About Wealthfront

Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.

We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients turn their savings into long-term wealth, including:

• A Cash Account that, through our partner banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.

• A zero-commission Stock Investing Account with 50+ handpicked collections that help DIY investors discover new companies and make smarter investing decisions.

• Multiple automated investing portfolios designed to unlock tax savings through sophisticated strategies like fixed income, tax-loss harvesting, and direct indexing—which we offer at industry-leading low costs and accessible minimums.

Our award-winning products have attracted over 1 million clients who trust us with more than $90 billion of their hard earned savings—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk!

For more information please visit www.wealthfront.com.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please review our candidate privacy notice.

Disclosures: All investing involves risk, including the possible loss of principal. Tax-Loss Harvesting benefits vary depending on the client's entire tax and investment profile. Wealthfront doesn’t provide tax advice. The Cash Account is offered by Wealthfront Brokerage LLC (“Wealthfront Brokerage”), Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the variable interest rate, and provide access to FDIC pass-through insurance. Investment management and advisory services–which are not FDIC insured–are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. The checking features offered in the Wealthfront Cash Account are provided by Green Dot Bank, Member FDIC. Fees and Eligibility requirements may apply to certain checking features, please see the Deposit Account Agreement for details.

By “award-winning products”, please refer to www.wealthfront.com/reviews for more information. Wealthfront Corporation oversees Total Client Assets and Trusted Clients through Wealthfront Advisers and Wealthfront Brokerage. Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.

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