Regional Director, Financial Planning (Southwestern/South Central United States)

Regional Director, Financial Planning

(Remote in Southwestern/South Central United States, or can be located out of our Phoenix office) 

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. 

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

The Regional Director, Financial Planning is a highly motivated professional with experience in building, managing and leading teams of financial planners. This individual will work closely with their team, coaching them and creating an environment that supports superior client experience, resulting in helping more clients achieve their financial and life goals. Interested individuals should possess superior knowledge of all products and strategies available to meet client needs. If you are interested in joining a winning team, being part of a dynamic culture and helping others grow, this role may be just what you are looking for.

Responsibilities:

• Lead a territory of approximately 30 Planners who are in place to drive client acquisition, retention and net new asset flows for the Wealth Planning Group.
• Mentor, develop and support Planners to drive success throughout the sales funnel, expanded client value through our wealth services and lead their practices.
• Drive priorities and areas of focus and provide timely and accurate feedback to Divisional Vice President and other senior management on Planner performance.
• Create and enhance a high‑engagement culture that supports success, morale, and performance of Planners within the assigned territory.
• Partner effectively across the organization to help drive an outstanding client experience, while also managing risk and adhering to corporate policies and procedures.
• Assist in the development/implementation of marketing and proactive lead-generation plans and the creation and delivery of training.
• Partner with Planners to establish personal and professional goals to meet company goals.
• Regular presentation of progress reports, reporting on key achievements and identifying sales obstacles.

Requirements:

• 5-10 years in financial services sales management covering a team across a distributed, multi-state territory.
• 5+ years direct experience leading a workforce of 10+ individuals including responsibility for hiring, termination, and performance management.
• Confirmed ability to lead and empower sales staff.
• Deep understanding of financial services, comprehensive financial planning and RIAs.
• Demonstrated success in managing the client engagement process; incorporating metrics and feedback to improve results.
• Experience with contact management systems, including system-created reports on prospect activity and pipeline, in addition to viewing client history.
• Demonstrated success in building and sustaining a high‑performance culture across practices, tailoring engagement strategies to align with varied goals, growth stages, and practice‑specific objectives.
• Ability to foster a strong, cohesive culture among financial planners and drive engagement and cultural alignment across practices.

Edelman Financial Engines takes a market-based approach to pay. The anticipated total target cash range for this role is $379,000-$447,000, comprised of base salary and bonus. Your bonus potential is directly linked to your performance and success in growing sales and client relationships. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

Your recruiter can share more about the specific benefits eligible for this role during the hiring process.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Recognized by Barron’s as a top RIA firm for eight years in a row (awarded each September (2018-2025) based on prior 12-month data through June 30)1, we support more than 1.27 million clients across 140+ offices nationwide and manage over $324 billion in assets 2. Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.  

For more information, please visit EdelmanFinancialEngines.com. 

© 2026 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Certain services provided on an educational and guidance basis only. Results are not guaranteed.  

For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully. 

Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status. 

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or EFETalentAcquisition@EdelmanFinancialEngines.com.

1  The Barron’s Top 100 RIA Firms list, an annual ranking of independent advisory firms, is based on qualitative and quantitative criteria. Firms elect to participate but do not pay to be included in the ranking. The 2018 ranking refers to Edelman Financial Services, LLC, which combined its advisory business in its entirety with Financial Engines Advisors L.L.C. (FEA) in November 2018. For the same survey, FEA received a precombination ranking of 12th.  

2 Edelman Financial Engines data, as of September 30, 2025. 

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