POSITION SUMMARY
Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability.
ESSENTIAL JOB FUNCTIONS
- Coordinates, develops, and implements strategies for Category, Trade, and Shopper initiatives for assigned area(s).
- Develops department and category insights to deliver greater share of promotion, distribution, and shelving.
- Analyzes new growth opportunities by category; recommends new business opportunities.
- Evaluates and measures campaign results; recommends changes to strategy.
- Conducts promotional performance analysis; prepares sales and financial reports.
- Creates and delivers comprehensive category reviews and executes category initiatives with clients in collaboration with stakeholders including Revenue Management, Category Management, and Field Sales.
- Implements Trade Marketing strategies; tracks budget, communicates results, and makes recommendations to stakeholders.
- Other duties as assigned.
MINIMUM QUALIFICATIONS
- Bachelor’s Degree in Business, Finance, Marketing or related field, or equivalent work experience.
- Two (2) years of trade marketing, brand management, or related experience.
- License/Certifications:
N/A - Preferred Qualifications:
MBA
1 year broker or sales analyst role experience
Bilingual English/Spanish
Experience planning and managing P&L
Database management experience in SQL, ACCESS, or similar
Consumer Packaged Goods experience
KNOWLEDGE, SKILLS & ABILITIES (KSA’s)
- Working knowledge of category management processes and applications
- Experience in SAP, BW Analyzer, and High Jump
- Working knowledge of consumption databases such as Nielsen
- Strong business and financial knowledge with business analytics skills
- Ability to plan, track, and evaluate trade management
- Ability to make recommendations based on gathered/partial information
- Ability to communicate across all levels and present complex ideas clearly
- Strong troubleshooting and problem resolution skills
- Proficient in Microsoft Office; advanced Excel (data analysis, pivot tables, complex graphs)
- Ability to build professional relationships in cross-functional environments
- Ability to work within a matrix organization
ENVIRONMENTAL / WORKING CONDITIONS
- Able to travel as needed.
- Remote role requiring standard Arizona business hours for meetings, collaboration, and operational needs.
PHYSICAL REQUIREMENTS
- Usual office environment with frequent sitting, walking, standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.
- Frequent use of eye–hand–finger coordination for office machinery.
- Oral and auditory capacity for interpersonal and device-based communication.
