Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

Sales Analysis Consumer Behaviour Copywriting Video Production Performance Analysis A/B Testing Video Production Creative Writing Design Brief Business Technologies +1 more

Other Skills

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Collaboration
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Communication
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Leadership
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Analytical Thinking
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Strategic Thinking
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Creativity

Roles & Responsibilities

Expert-level copywriting skills for direct response ads
Strong understanding of buyer psychology and personas
Solid knowledge of media buying and ad performance metrics
Experience in video production direction and content structuring

Requirements:

Develop creative briefs and ad angles for video and design teams
Write and refine high-converting ad copy based on buyer persona insights
Direct video production, including B-roll selection and script improvements
Test, validate, and iterate on ad angles and continuously optimize creatives based on performance data and insights

Paired

Computer Software / SaaS

About Paired

Love more. Stress less. Paired is your guide to improve communication, stay connected, and deepen intimacy as a couple. With our daily questions feature you get a fun question to answer every day with your partner. Each question comes with a research-based fact of why answering it will help your relationship, and only by answering the question yourself can you unlock your partner’s answer! If you’re looking to identify your relationship strength and growth areas then our couple quizzes are here to help. Each week the quiz is on a different aspect of your relationship, and when your partner answers the quiz you’ll be able to compare answers. Think you know your partner well? Put your knowledge to the test with our couple games! Guess your partner’s answers to funny, thoughtful, and downright silly questions and see how many guesses you get right. The partner with the highest score wins the game! Lastly, our relationship tips are written by the world’s top couple therapists and academics and draw on decades of research to help you understand what works and what doesn’t in a relationship. Join the community of people around the world building lasting love with Paired today.

Company type: Startup

Industry: Computer Software / SaaS

Founded: 2018

Company size: 11 - 50

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Job description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We’re looking for a highly analytical and creative Creative Strategist to lead ad ideation and performance-driven content direction. This role will be key in shaping winning ad angles, guiding production, and scaling high-performing creatives in a fast-paced startup environment.

Key Responsibilities

Develop creative briefs and ad angles for video and design teams
Write and refine high-converting ad copy based on buyer persona insights
Direct video production, including B-roll selection and script improvements
Act as the strategic lead for the creative team, providing clear direction and insights
Test, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint)
Continuously optimize creatives based on performance data and insights

Requirements

Expert-level copywriting skills for direct response ads
Strong understanding of buyer psychology and personas
Solid knowledge of media buying and ad performance metrics
Experience in video production direction and content structuring
Ability to create and guide static ad concepts
Highly data-driven mindset (decisions based on performance, not personal preference)

Benefits