Lead Product Designer Growth

About Paired

At Paired, we’re on a mission to help romantic couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cuttingedge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day.

And it works. Our app is the #1 couples app globally with +12M downloads, +250,000 daily active users, and more than £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

Were proudly remotefirst, hiring in Europe (GB, ES, DE, IE, DK, NL). To nurture our team spirit, we meet three times a year in exciting European locations for focused coworking weeks and meaningful teambuilding experiences.

About The Role

We are looking for a Lead Product Designer to join our Growth squad, a crossfunctional team driving user acquisition, activation, and monetisation.

This is a handson, highimpact expert IC role ideal for a designer ready to operate at a strategic level, balancing visionary thinking, rigorous execution, and exceptional craft. Reporting to our Head of Design, you’ll partner closely with Product, Engineering, and Research to define and design growth initiatives that make Paired indispensable for couples.

From the first interaction through to subscription conversion, you will shape highimpact journeys, crafting design solutions that are not only delightful and intuitive but also commercially effective and scalable.

What You’ll Do

• Bridge business goals and user needs: Translate businessdriven requirements into solutions that are usercentred, emotionally resonant, and highperforming.
• Own endtoend design for mobile and web: from insightdriven discovery and prototyping to highfidelity execution and postlaunch iteration
• Drive both 0–1 and evolution of proven initiatives: you’ll identify and lead brandnew growth opportunities (e.g., organic acquisition) while also pushing established flows (like free trials or paywalls) beyond their current ceiling. Your work won’t be about laying basic foundations but about amplifying what’s working and inventing what’s next
• Design emotionally resonant experiences that elevate how couples perceive Paired’s value by crafting journeys that feel human, delightful, and deeply aligned with our mission while driving measurable impact and accelerating acquisition and revenue
• Prototype with a high level of fidelity, creating experiences that feel realistic and enable fast, informed testing.
• Raise the design bar: provide thoughtful critique, model high standards of execution and rationale, and mentor peers informally through feedback and craft leadership
• Champion and build design systems at scale: lead the evolution of our design system by architecting complex component structures, leveraging Figma’s most advanced features (variables, tokens, autolayout automation), and ensuring scalable, systematic consistency across every touchpoint
• Marry data with intuition: blend qualitative research, quantitative insights, and strong product instincts to inform design decisions and drive measurable impact
• Influence beyond your squad: collaborate across teams, facilitate design alignment, and elevate productwide design thinking

• Requirements

  • Extensive experience in product design with a strong track record of leading highimpact initiatives (we recognise that titles vary, what really matters is your experience scope to act a true expert in our team)
  • Deep expertise in designing consumerfacing mobile and web products, ideally subscriptionbased, in related verticals such as femtech, health & wellness, education, or selfimprovement
  • Strong portfolio with 2+ indepth case studies showcasing strategic problemsolving, design process, and clear results
  • Strategic yet handson: comfortable shaping vision while diving deep into detailed execution to ensure craft excellence, momentum, and impact.
  • Expert in interaction design, with a refined grasp of microinteractions and motion that elevate usability and create delightful, polished experiences.
  • Expert in Figma and prototyping tools, with strong visual, interaction, and systems thinking skills
  • Strong knowledge of UXUI best practices, including information architecture, navigation, responsive design, accessibility (A11Y), and responsive design patterns
  • Proven track records of using data and user research to understand user needs, and gather insights to justify and support design decisions
  • Brings a collaborative mindset and helps elevate the quality of team output through thoughtful feedback and design critique
  • Actionoriented in ambiguity: Thrive in undefined spaces, using exploration, prototyping, and iteration to bring clarity and forward progress.
  • Clarity and influence in communication: Able to distill complex problems into clear, compelling narratives that align teams and drive confident decisionmaking.
  • Must reside in one of the countries we hire from (UK, DE, ES, IE, DK, NL) and have the legal right to work there (we cannot offer visa sponsorship)

  • Benefits

    • Yearly salary of £90K–£95K €85K–€105K (based on experience and location)
    • Significant stock options
    • Annual learning budget of £1,000 €1,150 DKK 8,700
    • 25 days of annual leave plus public holidays
    • Fully remote, with optional access to our London office or a subsidised coworking space
    • Three inperson events per year across Europe: two focused coworking weeks and one teambuilding retreat
    • Comprehensive health insurance
    • 3 months paid maternity leave and 1 month paid paternity leave (including samesex and adoptive parents), with local enhancements where applicable
    • Paired Premium for you and your partner to stay in love
    • The opportunity to help millions of people improve their relationships

    • Hiring process

      1. Application Review
      3. Intro Call with Riccardo (Head of Design)
      5. Task Assignment: Design task to prepare at home and present to the team
      7. Team Interviews: Meet key teammates and crossfunctional partners

      8. Diversity & Inclusion at Paired

         At Paired, our mission is rooted in championing relationships and that begins with the one we have with our team and community. Our app is built to serve all couples, regardless of culture, gender, sexual orientation, ethnicity, or background. To truly support this mission, we are committed to fostering an inclusive, respectful, and empowering environment for everyone who works with us.

         We believe that diversity strengthens not only our company culture, but also the quality and impact of the product we build. Our team of 40+ brings together a wide range of nationalities, experiences, and perspectives across geographic and cultural backgrounds, something we see as a core strength. We’re building a team that reflects the diverse world we serve because inclusive teams build better relationships, both within and beyond the workplace.