EyeCarePro is the leading marketing agency for eyecare professionals, specializing in comprehensive online marketing solutions for optometry practices across the US and Canada. We leverage digital platforms to enhance visibility and success while helping practices refine their unique story through stunning websites and strategic patient engagement. Recognized with the prestigious EyeVote Award for five consecutive years in Online and Social Media Marketing Services, our dedication to quality and innovation in the eyecare industry is unmatched.
Position Overview
We are seeking a skilled Senior E-Commerce Specialist to manage and optimize our e-commerce platforms, with a strong focus on Amazon account management, sales growth, and performance optimization. The ideal candidate has extensive experience in e-commerce, digital marketing, and paid advertising, particularly on Amazon and Facebook.
Key Responsibilities
1. Amazon Account Management & Growth
- Oversee Amazon Seller and Vendor Central accounts, ensuring revenue growth and profitability.
- Optimize product listings with SEO, keyword research, A+ content, and enhanced brand content.
- Monitor Buy Box performance, pricing strategies, and competitor activity.
- Manage inventory forecasting and replenishment to prevent stockouts.
- Implement Amazon advertising campaigns (PPC, DSP, Sponsored Ads) to drive conversions.
- Analyze Amazon business reports to track trends and optimize ad spend.
2. E-Commerce Performance Optimization
- Use data-driven strategies to improve product ranking, CTR, and conversion rates.
- Conduct market research and competitor analysis to identify growth opportunities.
- Implement A/B testing for product descriptions, pricing models, and ad creatives.
- Manage customer reviews and ratings to maintain brand reputation and trust.
3. Facebook Ads & Paid Media Strategy
- Plan and execute Facebook and Instagram ad campaigns to drive traffic and increase sales.
- Optimize ad creatives, audience segmentation, and retargeting strategies.
- Monitor ad performance, cost-per-acquisition (CPA), and return on ad spend (ROAS).
4. Cross-Platform E-Commerce & Digital Marketing
- Expand sales across multiple marketplaces, including Shopify, Walmart, and eBay.
- Develop email marketing campaigns for customer retention and repeat purchases.
- Work with cross-functional teams (marketing, content, logistics) to ensure seamless execution of e-commerce strategies.
Key Qualifications & Experience
- 5-10 years of experience in e-commerce, Amazon account management, and digital marketing.
- Proven success in Amazon PPC, Sponsored Ads, and DSP campaigns.
- Strong experience with Facebook Ads Manager, including retargeting and audience segmentation.
- Proficiency in e-commerce tools like Google Analytics, Helium 10, Jungle Scout.
- Solid understanding of SEO, paid media, A/B testing, and e-commerce best practices.
- Ability to manage multi-million-dollar ad budgets and optimize ROAS.
- Data-driven mindset with strong analytical and problem-solving skills.
Key Performance Indicators (KPIs)
- Amazon Sales Growth: Achieve consistent month-over-month revenue increases.
- PPC Performance: Improve ROAS, reduce ACoS, and maximize ad efficiency.
- Conversion Rate Optimization: Increase listing conversion rates and reduce cart abandonment.
- Facebook Ads ROI: Maintain a positive return on ad spend (ROAS).
- Customer Engagement & Reviews: Enhance brand reputation and improve review ratings.
Specific Requirements
- Remote Position: Work from anywhere.
- You must provide your own:
- Computer, monitors, and other necessary equipment.
- Quiet workspace.
- Stable, high-speed internet.
- Load-shedding equipment (if applicable).
Benefits
- Competitive salary and paid time off allowances.
- Professional growth opportunities in a fast-scaling business.
- Opportunity to actively contribute to the company's growth.
- Supportive and collaborative remote work environment.
- Flexible work arrangements with an 8 AM - 4 PM EST schedule, Monday to Friday (flexibility available).
How to Apply
If youre ready to join our team and contribute to the growth and success of EyeCarePro, wed love to hear from you!
If you dont hear back from us within two weeks, please consider your application unsuccessful. We truly appreciate every application and thank you for your interest in EyeCarePro.
