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Senior Marketing Analyst (Nordleaf)

prio.one

Role overview

Qualifications

  • Direct experience operating analytics for a DTC/e-commerce business with €100M+ GMV
  • Advanced SQL and modern data warehouses (BigQuery/Snowflake/dbt); proficiency in Python or R for modeling and AI workflows
  • Hands-on experience with Shopify, Klaviyo, Meta/Google Ads, and attribution tools such as Klar, Northbeam, or Triple Whale
  • Expert in MMM, MTA, and incrementality testing; 4+ years of experience in a high-GMV environment; fluent in English (German is a plus)

Responsibilities

  • Own attribution and channel strategy: manage monthly CAC and MTA models, allocate spend, and detect channel saturation and creative fatigue across Meta, Google, TikTok, etc.
  • Oversee onsite merchandising and conversion optimization: optimize PDP performance, recommendations, checkout flows, and lead CRO experiments with defined power, sample size, and kill criteria
  • Data modeling and integrity: develop SQL/dbt models for core dashboards (cohorts, PL, funnels) and conduct quarterly audits of tracking pipelines to ensure trusted data for budget decisions
  • Retention and experimentation methodology: analyze LTV and repurchase rates, collaborate with CRM for segmentations and Klaviyo flows; enforce rigorous testing standards and design incrementality tests across regions

About the company

prio.one logo

prio.one

Digital Health & Health Tech

prio.one is the first integrated, fully digital platform for women’s reproductive health in Europe. It is our vision to revolutionise women’s reproductive healthcare through data-driven diagnostics, digital therapies and pharmaceuticals. We will start with an online prescription service of the contraceptive pill and further gynaecological pharmaceuticals as well as a mobile health application. This application will allow women to track their health and become part of an exclusive community to support each other and ask questions to our gynaecologists. Currently, we are already working on innovative solutions such as an early-warning system for chronic diseases and work closely with gynaecologists to create a complimentary service to the existing healthcare system. It is our goal to create a future where every woman in Europe has digital access to the healthcare she deserves!

Company details

IndustryDigital Health & Health Tech
Company size11 - 50

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Job description

ÜBER UNS

Healthtech Ventures (HTV) is one of Germany’s most innovative and fastest-growing digital health companies. We operate a portfolio of integrated telemedicine platforms that connect patients, doctors, and pharmacies — making modern healthcare more accessible, efficient, and patient-centered.  Our platforms — Prio One, SoLean, and Nordleaf — cover some of the most dynamic therapeutic areas, including women’s health, weight management, and medicinal cannabis. HTV combines medical expertise, digital excellence, and operational precision to deliver outstanding patient experiences and sustainable growth.

DEINE AUFGABEN

Your Core Missions
1. Attribution & Channel Strategy
  • Strategic Spend: Own the monthly, Finance-reconciled CAC and MTA models; advise exactly where the "next Euro" should be spent.
  • Fatigue Detection: Identify channel saturation and creative fatigue across the full mix (Meta, Google, TikTok, etc.) before they hit the P&L.
2. Onsite & Merchandising Optimization
  • Conversion Ownership: Use data to optimize PDP performance, recommendation logic, and checkout flows, surfacing hidden friction in prescription steps.
  • Scientific CRO: Lead the test backlog with the E-com Manager, ensuring every experiment has defined power, sample size, and kill criteria.
3. Data Modeling & Trust
  • Warehouse Power User: Write the SQL and dbt models for the core dashboard stack (Cohorts, P&L, Funnels) and define specs for Engineering.
  • Data Integrity: Conduct quarterly audits of the tracking pipeline (Server-side, Pixels) to ensure budget decisions are based on trusted data.
4. Retention & Lifecycle
  • Cohort Mastery: Analyze LTV, repurchase rates, and time-to-second-order to drive long-term growth.
  • CRM Synergy: Partner with CRM to build operational patient segmentations and measure Klaviyo flow performance.
5. Experimentation & Methodology
  • Standard Setting: Enforce rigorous testing standards (MDE, hypothesis, primary metrics) and maintain a central library of learnings.
  • Incrementality Specialist: Design regional holdouts and catchment-level splits to measure the true impact of brand and influencer spend.

WAS DU MITBRINGEN SOLLTEST

We are looking for a heavy-hitter who has navigated the complexities of data at scale. You treat analytics as a product, not a reporting function, with a relentless focus on commercial outcomes.

The Non-Negotiable Requirement
You must have direct experience operating the analytics function for a DTC/e-commerce business at or beyond €100M GMV. We are looking for:
  • The In-House Operator: Growth/Marketing Analyst at a €100M+ brand.
  • The Lead Agency Analyst: Owned the end-to-end model and recommendation layer for a €100M+ client.
Sub-€100M experience, generalist consulting, or "dashboard consumption" does not qualify. We are testing for exposure to failure modes at scale.
Your Profile
  • Technical Expert: Advanced SQL (raw events) and modern warehouses (BigQuery/Snowflake/dbt). You use Python/R for complex modeling and AI workflows (Claude/Cursor) to 10x your output.
  • The E-com Stack: Hands-on with Shopify, Klaviyo, Meta/Google Ads, and attribution layers like Klar, Northbeam, or Triple Whale.
  • Methodology: Expert in MMM, MTA, and incrementality testing. You know which lever to pull and when a test is statistically valid.
  • Soft Skills: 4+ years of experience. Self-directed, commercially minded, and fluent in English (German is a plus).
What This Role Is Not
  • Not a Reporting Analyst: You don't just pull lists; you drive decisions.
  • Not a Data Engineer: Engineering maintains the pipes; you own the modeling and strategy on top of them.
  • Not a Junior Hire: We are specifically seeking a veteran of high-GMV environments.

WAS WIR DIR BIETEN

  • Dedicated Focus: Enjoy a role with zero context-switching, allowing you to focus entirely on the Shopify platform.
  • High Autonomy: Join a high-trust environment with no layers of management, collaborating daily with the CPO.
  • Competitive Package: Receive highly competitive, investor-funded compensation within a fast-growing healthtech environment.
  • AI-First Culture: Work in an engineering culture that prioritizes output and velocity through AI-augmented workflows.
  • Career Growth: Benefit from clear advancement paths to Lead Shopify Engineer or Head of Frontend Engineering.
  • Flexible Location: Work from our Hamburg office or remotely from anywhere within Germany.

DU BIST AM ZUG!

Are you ready to join our team and actively shape the digital revolution in healthcare? Then we look forward to receiving your application!

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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