Marketing Assistant

Team Fresquez Team Fresquez is a family-owned and operated company built on strong relationships, shared values, and a genuine love for serving others. With more than 20 restaurants across New Mexico, Texas, and Colorado, we are deeply rooted in the communities we call home. We believe in giving back, reinvesting locally, and creating meaningful connections with every guest and team member we serve. At our core, our passion is simple: to care for people, support one another, and make a positive impact everywhere we go. 

At Team Fresquez, we value our team members, our guests, and the communities we serve. We are committed to fostering a supportive environment that encourages personal and professional growth, with a strong focus on promoting from within. 

We are looking for friendly, hardworking individuals who take pride in what they do, have a genuine passion for serving others, and are motivated to grow into the next level of excellence. Our restaurants are fast-paced and team-oriented, which is why being punctual, responsible, dependable, and respectful of others is essential to our shared success. Together, we strive to create positive experiences—for each other and for every guest who walks through our doors. 

If you’re ready to grow, be part of something meaningful, and make an impact every day we’d love to meet you.

Why Join Our Team? 

• $300 Referral Bonus 

• Full or Part Time Available 

• Flexible Scheduling 

• Medical, Dental and Vision 

• 401(K) 

• Tuition Reimbursement 

• Competitive Pay 

• Meal Discounts 

• We promote within 

• PTO - Paid Time Off  

 

Summary/Objective: “At Fresquez Companies, we empower the lives of people by providing authentic, impactful and exceptional experiences (one guest at a time.)" 

Marketing Assistant – Job Description 

Position Overview 

The Marketing Assistant supports the Marketing & Innovation team in creating, executing, and maintaining marketing initiatives across all Fresquez Companies’ brands. This role plays a key part in content creation, digital presence management, promotional planning, and coordination of marketing materials for multiple restaurant locations. The ideal candidate is highly organized, creative, detail-oriented, and comfortable working in a fast-paced, multi-brand environment. 

 

Essential Functions 

Content Creation & Campaign Support 

• Create marketing initiatives and campaigns for Mac’s Steak in the Rough and other Fresquez brands. 

• Write and edit copy for ads, social posts, newsletters, and promotional campaigns. 

• Film and photograph content needed for marketing campaigns, social media, websites, and internal use. 

• Develop engaging blog content for the company website and SharePoint. 

• Assist in planning and executing seasonal promotions in collaboration with the graphic designer. 

Digital Marketing & Online Presence 

• Maintain and update hours of operation, menus, and digital listings via Marqii. 

• Complete weekly audits of digital menus to ensure accuracy across all platforms. 

• Manage and update company accounts on LinkedIn, Instagram, TikTok, and other social platforms. 

• Register all business locations on major digital platforms including Yelp, TripAdvisor, Apple Maps, Google Business Profile, etc. 

• Monitor and respond to online reviews using Marqii or other review-management tools. 

• Track KPIs and basic analytics (web traffic, social engagement, ad results) and prepare simple reports. 

Marketing Materials & Brand Execution 

• Order, track, maintain, and deliver printed marketing materials to all restaurant locations. (daily checks). 

• Manage uniform orders, working with vendors and internal stakeholders. 

• Coordinate, schedule, and oversee signage installations, replacements, and updates. 

• Assist with visual merchandising initiatives, including in-store displays, POP materials, and brand standards. 

• Support the rollout of new brand guidelines, menu changes, and marketing campaigns. 

Communication & Coordination 

• Produce and distribute bi-monthly company newsletters (internal or external). 

• Assist with communication to store managers regarding promotions, deadlines, and marketing rollouts. 

• Maintain marketing calendars, campaign trackers, and project timelines. 

• Coordinate with suppliers, printers, and contractors for marketing-related tasks. 

Operational Marketing Tasks 

• Maintain updated inventory of marketing items, props, signage, and uniforms. 

• Maintain an inventory of merchandise for all stores.  

• Document processes and create checklists for recurring marketing operations. 

• Assist in preparing presentations, reports, and recap documents for leadership. 

• Support event marketing efforts (community events, sponsorships, openings). 

• Perform administrative tasks including budgeting support, invoice processing, and vendor communication. 

• Collaborate with the IT department to assist in the creation, organization, and ongoing updates of training materials and content for the company’s training platform (ExpandShare), including helping administer and maintain the platform as needed. 

• Provide administrative support to operations teams and assist with company-wide initiatives or projects as needed. 

Key Traits for Success 

• Creative thinker with solid communication skills. 

• Reliable, proactive, and highly organized. 

• Comfortable working with multiple stakeholders across various departments. 

• Willingness to learn new systems and marketing tools. 

• Strong sense of urgency and ability to meet deadlines. 

Skills and Qualifications 

The ideal candidate demonstrates strong organizational and prioritization skills, with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment. This role requires proficiency in data entry, reporting, and maintaining accurate marketing and inventory records, along with basic analytical skills to interpret data, and support marketing performance reporting. A high level of attention to detail and accuracy is essential across all tasks, including content creation, reporting, and materials management. The candidate must possess strong written and verbal communication skills, with the ability to create clear, engaging marketing content and effectively present information. Familiarity with digital tools, marketing platforms, and general business software is expected. The position also requires a high level of professionalism, ethical conduct, and integrity when handling company information and representing the brand. The successful candidate is a self-starter with strong initiative, capable of working independently while maintaining accountability and follow-through, and is adaptable, collaborative, and able to work effectively with cross-functional teams.