Social Media Coordinator

At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands.

The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; Penetrex, a leading joint & muscle relief and recovery brand; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group.

Job Title: Social Media Coordinator

Location: Remote

Department: Marketing – TruSkin

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Role Overview

We are seeking a creative and detail-oriented Social Media Coordinator to support the digital presence of TruSkin, a leading skincare brand. This role will be responsible for content creation, coordinating with external agencies, and actively managing our online community to drive engagement, brand awareness, and growth.

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Key Responsibilities

Create engaging static and video content for social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) aligned with TruSkin’s brand voice

Create and appear in on-camera video content to support short-form and engaging social media storytelling

Develop clear and strategic creative briefs for third-party agency partners to ensure high-quality execution

Plan and execute the social media content calendar in collaboration with internal Marketing and Brand teams

Manage day-to-day community engagement, including responding to comments, DMs, and customer interactions in a timely and professional manner

Monitor social media trends, skincare industry insights, and competitor activity to identify growth opportunities

Track and report on social media performance metrics (engagement, reach, conversions, etc.)

Collaborate cross-functionally with Marketing, Product, and E-commerce teams for campaigns and product launches

Ensure all content adheres to TruSkin’s brand guidelines and maintains a consistent tone and visual identity

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Qualifications

Bachelor’s degree in Marketing, Communications, or related field

1–3 years of experience in social media management or digital marketing

Strong understanding of major social media platforms and best practices

Hands-on experience with content creation tools (Canva, Adobe Suite, CapCut, etc.)

Excellent written and verbal communication skills

Ability to manage multiple projects and meet deadlines in a fast-paced environment

Demonstrated experience in on-camera video creation, with clear examples in both portfolio and resume (strongly preferred)

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Preferred Qualifications

Experience working with agency partners

Familiarity with analytics tools (Meta Insights, Google Analytics, etc.)

Experience in skincare, beauty, or eCommerce brands is a strong plus

Comfortable creating short-form video content (Reels, TikToks, etc.) and appearing on camera

Key Skills

Creativity & storytelling

Attention to detail

Communication & collaboration

Analytical thinking

Time management