Bachelor's degree or higher, preferably in any field with a Digital Media or Social Media Marketing certification.
0 to 2 years of experience in social media marketing.
Strong experience in running online advertising campaigns.
Data-driven mindset with excellent analytical and problem-solving skills.
Requirements:
Manage and handle the company's social media accounts and brands.
Create and research content for social media advertising campaigns.
Post assets on social media and search engine platforms, engaging with customers.
Run and optimize online advertising campaigns to improve brand growth and conversions.
Job description
We are looking for a Social Media Marketing Executive for a book publishing platform.
Job Profile:
Handle Social Media AccountsBrands of the company
Content Research for Social Media Advertising
Understanding the company’s products. Research across internet, market leaders, their website and platforms, and internet in general for engaging content ideas, posts and videos, and traditional & trending marketing methods for advertising purposes
Content Creation
Create Advertising Content and assets (copy + images + videos + landing pages) by using stock images & videos and product images with intent to post online for advertising.
Posting on Social Media & Search Engines
Posting assets on all social media & search engine platforms where the company and its brands have a presence. Responding to customer queries, comments to drive engagement and conversions.
Running Online Advertisements
Running ads within advertising budget, optimizing marketing campaigns for better Cost per Lead, Cost per Click, Cost of Sales
Improving Quality of LeadsRevenueImpression & Brand Growth on each platform, tracking # of Followers, Page Likes, Engagements, Comments, Messages.
Measurement Metrics
Brand Growth
No. of Impressions
No. of Followers
No. of Likes
No. of Comments
No. Post Views
No. of Messages
No. of Leads Generated
No. of Sales Conversion
Quality of Growth
Cost of Lead generation
Cost of Sales
Requirement:
0 to 2 years of social media marketing experience
Any Graduate with Digital Media Social Media Marketing certification
Strong experience in running online advertising campaigns.
Datadriven mindset with excellent analytical and problemsolving skills
