Our client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA). The headquarters is in Dubai with international offices in 13 countries and 200 professional team across the regions.
Advantages of our client
- Better spreads (28 on gold)
- Better rebates ($15 on gold)
- Brokeree for copy trade
- Loyalty program for IBs - holidays, gold
- Fund support for IBs
- Client / cash back
- Deposit and trade prior to KYC - 30 seconds to register
About The Role:
The Marketing Manager will lead our marketing efforts within Vietnam. Reporting to the Head of Marketing (Asia) & Global Marketing Head, and working closely with the Country Manager to grow the local business. And leading a team member of Social Media Specialist for all-rounded Marketing strategy and growth.
Key Responsibilities:
Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events.
Content Creation:
- Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials.
- Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives.
- Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences
Market Research & Analysis:
- Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand.
- Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies.
- Implement A/B testing and other optimization techniques to continuously improve campaign performance.
Localization & Adaptation:
- Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand, considering language, regulations, and local preferences.
- Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions.
Stakeholder Collaboration:
- Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives.
- Partner with external agencies and vendors to enhance campaign execution and performance.
Performance Reporting:
- Develop and maintain dashboards to track and visualize performance metrics.
Compliance & Regulatory Awareness:
- Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.
Event Management:
- Plan, coordinate, and execute marketing events, including trade shows, webinars, and
- promotional events.
- Ensure events are aligned with overall marketing strategies and objectives.
- Collaborate with internal teams and external partners to ensure successful event execution.
- Measure and report on the effectiveness of events, providing insights and recommendations for future improvements
Qualifications & Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies within Thailand.
- Significant experience within the Forex and/or Financial Services industry is highly preferred.
- Demonstrable experience leading and managing marketing teams.
- Proficiency in developing and executing digital marketing campaigns across various channels.
- Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.
- Strong communication, presentation, and interpersonal skills.
- Fluency in English is essential
