Senior Director, Field Marketing, Americas

Senior Director, Field Marketing, Americas 

Role Overview: 

As Senior Director, Field Marketing, Americas, you will own the marketing contribution to pipeline and revenue across North America and Latin America. Acting as a strategic partner to Sales leadership, you will define and execute the regional go-to-market strategy, drive enterprise growth, and accelerate expansion in key markets—particularly across Latin America. 

This role serves as a critical link between global strategy and regional execution, serving as the bridge between Programs teams and regional field execution, ensuring campaigns are localized and activated in-market. You will shape how marketing drives pipeline creation, account engagement, and customer growth across segments, territories, and priority accounts. Operating with a high degree of autonomy and executive visibility, you will influence regional strategy, investment decisions, and performance outcomes. 

At Genesys, we are redefining customer experience through AI-powered innovation and human-centered design. You will play a pivotal role in advancing this mission by building and scaling a high-performing field marketing organization that delivers consistent, data-driven impact across diverse and high-growth markets. 

This role reports to the VP Demand Generation, Americas. 

Key Responsibilities: 

Regional Strategy, Bookings and Pipeline Ownership 

• Own the Americas marketing contribution to pipeline and bookings, with accountability for marketing-engaged pipeline, conversion, and ROI across segments  

• Define and execute the regional field marketing strategy aligned to global go-to-market priorities and regional growth objectives  

• Establish clear performance metrics and forecasting inputs, providing visibility into pipeline health and marketing impact to executive leadership  

Go-to-Market Leadership 

• Act as a strategic partner and challenger to Sales leadership, co-developing go-to-market strategy, territory priorities, and growth initiatives  

• Drive alignment across Enterprise, Commercial, and growth segments, ensuring marketing strategies are tailored to sales motions and customer needs  

• Define and operationalize account-based and segment-specific marketing strategies, with a focus on high-value account engagement and pipeline acceleration  

Regional Growth 

• Partner with regional Sales and cross-functional teams to prioritize markets, align on growth opportunities, and ensure effective marketing support across growth countries and segments 

• Lead the execution of the Latin America field marketing strategy, translating global and regional priorities into localized, in-market programs that drive pipeline and growth 

• Build and scale in-region marketing execution capabilities, ensuring strong local activation, cultural relevance, and alignment with market dynamics 

Integrated Marketing Execution 

• Oversee the planning and execution of integrated, multi-channel marketing programs that drive demand, engagement, and customer growth  

• Ensure consistency in strategic approach while enabling flexibility and localization across regions 

• Partner with global marketing to adapt and scale campaigns and ensure consistency across markets 

Cross-Functional Leadership 

• Drive alignment across Sales, Sales Development (BDR/SDR), Partner Marketing, and Customer Success to deliver full-funnel impact from pipeline creation through to expansion  

• Collaborate with global and regional stakeholders to deliver cohesive, high-impact customer experiences  

• Align closely with BDR teams to improve pipeline creation, lead conversion, and regional performance 

Organizational Leadership & Scale 

• Lead, develop, and scale a high-performing field marketing team, fostering a culture of accountability, innovation, and continuous improvement  

• Design and evolve the Americas field marketing operating model, including organizational structure, planning processes, and ways of working  

• Establish and manage regional planning rhythms, including annual planning, quarterly business reviews, and budget allocation  

Performance & Insights 

• Own regional marketing performance measurement, including pipeline creation, marketing influence, conversion metrics, and return on investment  

• Leverage data and insights to continuously optimize strategy, inform investment decisions, and identify new growth opportunities  

• Provide executive-level reporting on regional performance, market trends, and strategic recommendations 

Required Qualifications: 

• 15+ years of experience in field marketing, demand generation, or regional marketing with 7+ in a leadership role within enterprise B2B technology environments  

• Proven track record of owning and driving pipeline growth and marketing impact on revenue in complex sales environments  

• Experience leading and scaling high-performing, multi-regional marketing teams  

• Strong partnership with senior Sales leadership, with demonstrated ability to influence go-to-market strategy and business outcomes  

• Deep understanding of enterprise and commercial sales motions, including account-based marketing strategies  

• Ability to operate at both strategic and operational levels, translating vision into execution with measurable results  

• Strong analytical mindset, with experience leveraging data to drive decision-making and performance optimization  

• Excellent executive presence, communication, and stakeholder management skills  

• Experience managing significant regional marketing budgets and driving accountability for ROI  

• Ability to lead through complexity and change in a fast-paced, high-growth environment 

Preferred Qualifications: 

• Experience leading marketing efforts in Latin America, including understanding of regional market dynamics, localization strategies, and cross-cultural team leadership  

• Experience in customer experience, contact center, AI, or cloud-based technology solutions  

• Familiarity with global go-to-market models and regional localization strategies  

• Experience working with Salesforce and marketing automation platforms  

• Strong analytical and operational mindset with experience using data to inform strategic decisions  

Education 

• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred)