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Field Marketing Manager Lead

Key Facts

Remote From: 
Full time
Senior (5-10 years)
English

Other Skills

  • Communication
  • Resilience
  • Negotiation
  • Time Management
  • Writing

Roles & Responsibilities

  • 10+ years in field, event, or integrated marketing, primarily in B2B SaaS or developer tools companies.
  • Track record of running flagship technical events from strategy through measurable pipeline outcomes.
  • Deep fluency in the developer tools and DevOps landscape; you understand the difference between a PR and a push and why engineers care about code review.
  • Strong collaboration with Sales; co-built ABM motions, target account event strategies, and post-event SLAs that are consistently followed.

Requirements:

  • Define regional and global field strategy and budget with data-driven decision making.
  • Own field-derived pipeline by designing programs with Sales/SDR leadership to generate qualified meetings and accelerate opportunities; own the sourced and influenced pipeline.
  • Execute marquee events end-to-end at top developer and DevOps conferences (booth, content, speakers, swag, ABM, staffing, follow-up).
  • Lead partner and ecosystem co-marketing with GitHub, GitLab, AWS, Google Cloud and other partners through co-hosted events, co-branded booths, and joint activations.

Job description

About CodeRabbit

CodeRabbit is an innovative research and development company focused on building extraordinarily productive human-machine collaboration systems. Our primary goal is to create the next generation of Gen AI-driven code reviewers: a symbiotic partnership between humans and advanced algorithms that significantly outperforms individual engineers. We combine language models with human ingenuity to push the boundaries of software development efficiency and quality.

Why this role, why now

CodeRabbit is the AI code review platform trusted by thousands of engineering teams — and we're at the inflection point where great field marketing turns developer awareness into a high-velocity pipeline engine. We're hiring a senior operator to own our North American field motion end-to-end: the events we show up at, the communities we plug into, and the partner ecosystem we build with (GitHub, GitLab, AWS, Google Cloud).

This is not a "support the calendar" role. You will set the strategy, defend the budget, and be measured on sourced and influenced pipelines. You'll be the most visible marketer in the room when CodeRabbit shows up at KubeCon, GitHub Universe, and the AI dev summits that matter.

What you'll own

  • Regional and Global field strategy. Decide which events, sponsorships, dinners, roundtables, and meetups CodeRabbit invests in — and which we pass on. Build both the regional and global plan and defend it with data.

  • Pipeline from the field. Partner with Sales and SDR leadership to design programs that generate qualified meetings and accelerate open opps. Own the number for sourced and influenced field pipelines.

  • Marquee event execution. Run our presence at top developer and DevOps conferences end-to-end — booth, content, speakers, swag, pre/post-event ABM, on-site staffing, and follow-up.

  • Community and developer programs. Build relationships with the local engineering communities, user groups, and AI/ML meetups where our buyers and champions already gather.

  • Partner and ecosystem co-marketing. Drive joint field activations with GitHub, GitLab, AWS, Google Cloud, and other ecosystem partners — from co-hosted dinners to co-branded booths.

  • Customer and executive engagement. Produce the customer advisory board sessions, executive roundtables, and CISO/VP Eng dinners that turn champions into references and references into expansions.

  • Budget and vendors. Own the regional field budget, negotiate hard with venues and agencies, and run a tight P&L on every program.

  • Measurement. Define the KPIs, build the reporting, and present results to marketing and GTM leadership. We will know what every dollar produced.

What we're looking for

  • 10+ years in field, event, or integrated marketing — most of it at B2B SaaS or developer tools companies.

  • A real track record of running flagship technical events (think KubeCon, re:Invent, GitHub Universe scale) from strategy through measurable pipeline outcomes.

  • Deep fluency in the developer tools and DevOps landscape. You don't need to write code, but you should know the difference between a PR and a push, and why engineers care about code review.

  • Tight working relationships with Sales — you've co-built ABM motions, target account event strategies, and post-event SLAs that actually get followed.

  • Data-driven by default. Comfortable in Salesforce, HubSpot, and a BI tool. You can pull your own pipeline reports and don't outsource your numbers.

  • Operator's instincts. You ship on time, on budget, and with taste. You've recovered from a venue cancellation, a no-show keynote, and a shipping disaster — and the program still hit its goal.

  • Excellent writer and communicator. You can brief an exec, draft a sponsor pitch, and rewrite a session abstract in the same afternoon.

Nice to have

  • Experience marketing to engineering leaders, platform/DevOps teams, or AI/ML practitioners.

  • Time at a Series A–C company that scaled past $10M ARR.

  • Hands-on experience with PLG or community-led growth motions.

  • Existing relationships at GitHub, GitLab, AWS, or Google Cloud partner programs.

Why CodeRabbit

  • Real ownership. You're the field function — not a coordinator inside one. The roadmap is yours to write.

  • A market that's moving. AI code review is one of the most adopted AI use cases in engineering today. The pipeline is there if you go get it.

  • Builders around you. You'll work alongside engineers, researchers, and a GTM team that ship fast and care about craft.

  • Flex. SF-based hybrid with travel for the events that matter.

Our Values

  • 🤝 Collaborative Humans: We build together, not in silos

  • 🚀 Fearless Innovators: We explore bold ideas and iterate quickly

  • 💪 Persistent Builders: We embrace hard problems and see them through

  • 🎯 Impact-Driven: We focus on tools that meaningfully improve developer workflows

  • 🧠 Adaptive Learners: We evolve with the technology we’re shaping

CodeRabbit is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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