Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

Sales Funnel Conversion Marketing Instagram Advertising Landing Page Optimization Cross-Functional Collaboration Marketing Performance Measurement And Management Performance Analytics A/B Testing Media Buying Direct Marketing Native Advertising Ad Serving Property Ownership Data-Driven Decision Making

Other Skills

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Teamwork
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Communication

Paired

Computer Software / SaaS

About Paired

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Company type: Startup

Industry: Computer Software / SaaS

Founded: 2018

Company size: 11 - 50

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Job description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We’re looking for a data-driven Landing Page & Funnel Optimization Manager to own and scale our landing page ecosystem for a fast-growing DTC supplement brand. This role is focused on performance, testing, and continuous optimization across Meta and new native advertising channels. You’ll work closely with media buyers, copywriters, and the ad team to drive conversions and unlock new growth opportunities.

Key Responsibilities

Manage and optimize the existing landing page system for Meta traffic
Develop and launch new landing page systems for native advertising channels
Collaborate with copywriters to create high-converting landing page content
Run the Gladiator LP competition system end-to-end, including:

Managing competition cycles
Evaluating winners based on performance metrics
Extracting learnings and insights
Implementing system improvements

Act as the single point of contact between landing page production, media buying, and ad teams
Continuously analyze performance data and implement CRO improvements
Test new funnels, formats, and conversion strategies to improve ROAS and scale campaigns

Requirements

Extensive experience in landing page optimization and management
Strong understanding of conversion rate optimization (CRO) and direct response marketing
Experience working with DTC brands (supplements experience is a plus)
Familiarity with native advertising platforms
Strong copywriting instincts and performance-driven mindset
Experience building or managing performance-based landing page or funnel systems
Comfortable working in fast-paced, data-driven environments
Ability to own projects end-to-end with minimal oversight
DACH market experience is a plus

What We're Looking For

Fast-moving, execution-focused operator
Data-driven decision maker
No creative ego — focused on performance and results
Someone who takes full ownership of their domain and continuously improves systems

Benefits