Mission — Why We Need You
Financial institutions trust Continuous to automate their most complex operations — and in 2025, we extended that trust into information security by acquiring Sycorr and its purpose-built Identity and Access Management platform, Permission Assist. Now we need a Product Marketing Manager, InfoSec Solutions & Platform to turn that acquisition into a growth engine: someone who can architect the go-to-market strategy, activate the cross-sell motion into our 1,600+ OpCon customer base, and ensure that every sales conversation, campaign, and piece of content makes the case for why community banks and credit unions deserve purpose-built IAM — not retrofitted horizontal tools.
At Continuous, we make complex simple for financial institutions — and we need someone who can do the same for our market story. You’ll own the end-to-end GTM strategy for the InfoSec suite, build the foundational product marketing materials that power the entire revenue engine, and contribute to platform-level messaging that ties Continuous’ growing portfolio into a cohesive narrative. This is a high-visibility, high-impact role at the intersection of product, sales, and growth.
Objectives — The Problems You’ll Solve
You’ll join the Marketing team and report to the VP of Marketing. As an individual contributor, you’ll be the GTM leader for the InfoSec suite, partnering across product, sales, demand generation, enablement, and customer success to drive two mandates: grow new-logo pipeline in the community bank and credit union market, and accelerate the cross-sell of Permission Assist into Continuous’ large OpCon installed base.
Go-to-Market Strategy & Execution. You own the InfoSec GTM strategy end to end — defining target segments, prioritizing motions, setting campaign themes, and driving execution timelines. You’ll work closely with the IAM product pod on product direction, release planning, competitive positioning, and customer feedback loops. You’ll set the drumbeat and hold the cross-functional team accountable to it.
Cross-Sell into the OpCon Installed Base. This is the single biggest near-term growth lever for Permission Assist. You’ll build and operationalize the cross-sell playbook — targeting criteria, entry narratives, expansion talk tracks, and “better together” messaging showing how OpCon and Permission Assist combine. You’ll partner with CS leadership and sales to identify cross-sell signals (audit season timing, compliance findings, new hire surges, core conversion projects) and create the enablement materials that equip account managers, CSMs, and expansion reps to act on them. The cross-sell motion already has early momentum — our first dedicated reps have been organizing messaging and landing initial wins. Your job is to systematize and accelerate what’s started.
Positioning, Messaging & Foundational PMM Content. You’ll own and evolve the positioning and messaging framework for Permission Assist across its core capabilities: Access Models (RBAC), Assurance (access reviews), Operations (provisioning), Audit Artifacts, and Identity Management. You’ll refine ICP definitions and buyer personas (CISO, IT Director, VP of Operations, compliance officers), define TAM/SAM/SOM, and produce the canonical Tier 1 content that everything else builds from. The Sycorr team built valuable materials — you’ll inventory what exists, assess what’s working, and refine from there rather than starting from scratch.
Competitive Intelligence & Market Awareness. You’ll own the competitive battlecards and objection-handling content for the IAM landscape — auditing what exists, sharpening where needed, and establishing a cadence to keep them current. You’ll conduct win/loss research, monitor regulatory trends (FFIEC, NCUA, state-level data security legislation), and translate competitive and market intelligence into actionable recommendations for the GTM team.
Sales Enablement & Revenue Partnership. You’ll create discovery and demo deck frameworks, pain-based talk tracks, and RFI/RFP response templates grounded in Permission Assist’s product differentiators. You’ll partner with sales enablement to deliver training that equips reps to lead InfoSec conversations and articulate why purpose-built FI identity access management outperforms horizontal tools.
Platform Messaging (~20%). As a secondary responsibility, you’ll contribute to Continuous’ platform positioning framework — developing messaging that ensures the InfoSec story ladders cleanly into the broader platform narrative and supports land-and-expand motions. This is about strategic coherence, not a separate GTM launch.
Your systems toolkit includes HubSpot, Salesforce, Microsoft 365 (Teams, Outlook, SharePoint), and Claude AI as a workflow accelerator for competitive analysis, content development, and market research synthesis. You’ll collaborate daily with the IAM product pod, demand generation, content, sales enablement, CS leadership, and sales.
How You’ll Get There
In your first 6 weeks, learn the landscape, absorb the product, and build relationships:
In your first 3 months, take ownership of the GTM motion and deliver foundational content:
Within 9 months, drive measurable revenue impact and establish yourself as the InfoSec GTM authority:
Competencies — What We’re Looking For
GTM Ownership — You don’t wait for direction — you set it. You’ve owned go-to-market strategy end to end: defining segments, aligning cross-functional teams, setting priorities, and driving execution. You treat GTM as a system, not a checklist.
Positioning & Messaging Mastery — You craft narratives that make complex technical products feel urgent and clear. You know the difference between a feature list and a positioning framework, and you build messaging that resonates with both technical and business buyers.
Cross-Sell & Expansion Mindset — You’ve built playbooks that turn an installed base into a growth engine. You understand how to identify expansion signals, create “better together” narratives, and equip customer-facing teams to have the right conversation at the right moment.
Sales Enablement Impact — You create materials that reps actually use — battlecards, talk tracks, demo frameworks, and objection-handling content that survive first contact with a real sales conversation. You measure adoption, not just production.
Regulatory & Market Fluency — You understand the compliance-driven world your buyers live in. For this role, that means familiarity with the regulatory environment financial institutions navigate — FFIEC, NCUA, audit cycles, examiner expectations — and the ability to translate that context into compelling, buyer-centric messaging.
Analytical Rigor — You’re data-driven by instinct. You use CRM data, win/loss analysis, pipeline metrics, and market research to inform decisions, measure impact, and refine your approach. Gut feel starts the hypothesis; data confirms it.
Technical Translation — You bridge the gap between product and market. You can sit in a roadmap review, absorb the technical nuance of RBAC models, provisioning workflows, and audit artifacts, and then articulate that value in language a CISO or IT Director immediately understands.
Cross-Functional Orchestration — You operate at the center of product, sales, demand gen, enablement, and CS — and you make the whole engine run. You communicate clearly, coordinate ruthlessly, and build trust across functions in a remote-first environment.
At Continuous, we practice what we preach — our total rewards reflect our commitment to our people:
Be Kind — We are kind and helpful. We care and act with empathy. We take care of ourselves, each other, and our customers. We understand boundaries. We believe clear is kind. We exhibit healthy behaviors and are self-aware.
Be Authentic — We are genuine. We are real. No pretenses. We know ourselves and celebrate our differences of thoughts, ideas, and skills. We show our true self — our whole self — every day. We unlock our teams’ potential by unlocking our own and each other’s potential. There is only one you and we want to see YOU every day.
Be Collaborative — We unite for a common cause. We are in pursuit of the best idea — not our own idea. As a remote company, we must collaborate and communicate to make a difference — an impact. We do this for our teams and for our customers.
Be Determined — Giving up is not in our nature. We are smart people who solve tough problems. We have a bias toward action. We strive for great outcomes. We achieve our goals. We deliver success for customers, ourselves, and each other.
This is a remote position performed primarily in a home office setting. The role involves extended computer use and virtual collaboration. Occasional travel (up to 5%) for team gatherings, open enrollment events, or vendor meetings.
Unisoft International, Inc. dba Continuous is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 281-348-9606 or recruiting@smatechnologies.com for assistance.
We will never ask you to send us money, perform a money transfers, or use Bitcoin during our hiring or onboarding process. If someone claiming to represent us requests money or a Bitcoin, it is a scam. Please report any suspicious activity immediately. We only post job openings through official channels and will never ask applicants to transfer funds.
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