Events are the single largest driver of Continuous’ marketing-sourced pipeline. Every tradeshow conversation, executive dinner, and on-site demo is an opportunity to build trust with the financial institutions we serve. We need an Events Marketing Manager who can architect high-impact, personalized experiences that turn attendee interest into qualified pipeline and lasting relationships.
This is a new, high-visibility role created to give our events program dedicated strategic ownership. You’ll own the full event lifecycle — from selecting the right conferences to launching a brand-new customer conference to building the campaigns that convert booth conversations into closed deals, to curating internal events like our annual SKO. If you thrive juggling multiple events simultaneously without ever losing sight of the bigger picture, this is your role.
You’ll join the Marketing team as an individual contributor reporting to the Director of Revenue Marketing and Enablement. You own the full breadth of Continuous’ events program: trade show and conference strategy, sponsored events, curated customer experiences, the customer conference, pre- and post-event marketing campaigns, event lead capture and CRM attribution, performance reporting, and budget management.
On the strategy side, you’ll research and recommend events where our target audience of banks and credit unions congregates, define event strategy for each engagement — including sponsorship tiers, speaking opportunities, MQL targets, and ABM alignment — and design curated experiences like executive dinners and networking events that deepen relationships beyond the booth. You’ll also architect and launch Continuous’ customer conferences from the ground up, defining the framework, cadence, content strategy, and success metrics.
On the execution side, you own every operational detail: booth logistics, vendor coordination, team registration, travel, branded merchandise, and lead capture. You’ll build comprehensive pre- and post-event campaigns in HubSpot, ensure leads flow accurately into Salesforce with proper attribution, and deliver post-event performance summaries that give leadership clear visibility into pipeline contribution and ROI. You’ll work across HubSpot, Salesforce, Monday.com, Captello, Microsoft 365, and Claude AI, partnering closely with Sales, Customer Success, and Product Marketing.
In your first 6 weeks you will hit the ground running — begin taking ownership of events with the support and partnership of your manager:
In your first 3 months, you'll take full ownership of event execution and begin shaping strategic direction:
Within 9 months, you will operate as the trusted strategic owner of Continuous entire events program:
Event Lifecycle Mastery — You’ve done it all — sponsorship evaluation, booth logistics, on-site execution, vendor coordination, and cross-functional team alignment. You manage every stage with precision, even when multiple events are in different stages simultaneously.
Campaign Architect — Events don’t exist in a vacuum. You build integrated pre- and post-event campaigns that maximize every investment — prospecting sequences, social promotion, lead nurture workflows, and follow-up cadences that convert attendees into pipeline.
Financial Services Fluency — You understand — or are ready to quickly learn — the banking and credit union technology landscape. You know where decision-makers gather, what topics resonate, and how to position Continuous presence to earn credibility with a relationship-driven audience.
Data-Driven Optimizer — You measure everything — MQLs, SQLs, pipeline influenced, cost-per-lead, ROI — and translate data into strategic recommendations that sharpen future investments. You don’t just report results; you tell the story behind them.
Community Builder — You see the customer conference program as a strategic community initiative, not a series of events. You design programs that drive product adoption, foster customer advocacy, and create belonging that strengthens retention.
Determined — This is a Continuous core value, and it’s non-negotiable for this role. You’re juggling multiple events, coordinating across departments, managing vendors, and keeping aggressive timelines — and you deliver. You solve problems, find creative solutions, and hit your goals.
At Continuous, we practice what we preach — our total rewards reflect our commitment to our people:
Be Kind — We are kind and helpful. We care and act with empathy. We take care of ourselves, each other, and our customers. We understand boundaries. We believe clear is kind. We exhibit healthy behaviors and are self-aware.
Be Authentic — We are genuine. We are real. No pretenses. We know ourselves and celebrate our differences of thoughts, ideas, and skills. We show our true self — our whole self — every day. We unlock our teams’ potential by unlocking our own and each other’s potential. There is only one you and we want to see YOU every day.
Be Collaborative — We unite for a common cause. We are in pursuit of the best idea — not our own idea. As a remote company, we must collaborate and communicate to make a difference — an impact. We do this for our teams and for our customers.
Be Determined — Giving up is not in our nature. We are smart people who solve tough problems. We have a bias toward action. We strive for great outcomes. We achieve our goals. We deliver success for customers, ourselves, and each other.
This is a remote position performed primarily in a home office setting. The role involves extended computer use and virtual collaboration. Occasional travel (up to 5%) for team gatherings, open enrollment events, or vendor meetings.
Unisoft International, Inc. dba Continuous is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 281-348-9606 or recruiting@smatechnologies.com for assistance.
We will never ask you to send us money, perform a money transfers, or use Bitcoin during our hiring or onboarding process. If someone claiming to represent us requests money or a Bitcoin, it is a scam. Please report any suspicious activity immediately. We only post job openings through official channels and will never ask applicants to transfer funds.
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