Marketing Manager, Demand Generation

Our Mission -- Why We Need You

For financial institutions, trust begins long before the first contract is signed, it starts with the first impression. As Marketing Manager, Demand Generation, you'll orchestrate that critical first touchpoint, crafting sophisticated multi-channel campaigns that don't just generate leads but also revenue. With Continuous experiencing rapid growth, we need a builder who can own the strategy and execution behind our events, customer marketing, and brand reinforcement initiatives, driving predictable pipeline while bringing our recent rebrand to life in the market. Since 1980, we've been the trusted partner behind intelligent automation solutions that power the backbone of banking. Now, as we accelerate growth, you'll build the demand generation engine that fuels our next chapter. 

Objectives – The Problems You'll Solve 

You'll join our Marketing team, reporting to the Director of Revenue Marketing and Enablement, and own the strategy and execution of our demand generation engine—where relationship-based marketing drives every decision. This isn't about running disconnected campaigns across different channels. It's about building a unified system where events, customer marketing, ABM, paid advertising, email nurture, and lead scoring work together to generate predictable, qualified pipeline. 

The Strategy You'll Build: Your events and webinars create high-touch moments that deepen relationships and generate pipeline. Your ABM programs deliver personalized experiences to target accounts across multiple touchpoints. Your customer marketing initiatives turn existing relationships into expansion opportunities. Your paid advertising and email nurture campaigns amplify these efforts, ensuring the right message reaches the right person at the right time. And your lead scoring frameworks ensure Sales receives prospects who are genuinely ready to engage. 

At the heart of everything is a simple truth: financial institutions don't buy automation software; they partner with trusted advisors who understand their business. You'll design programs that prioritize genuine connections over transactional lead generation, positioning Continuous as the partner these institutions have been searching for. 

You'll partner closely with the Revenue Marketing and Enablement Director, Sales leadership, Customer Success, and Product Marketing to ensure every campaign ladders up to revenue goals and delivers measurable business impact. 

How You'll Get There 

In your first 6 weeks, you will immerse yourself in Continuous—our product, our customers, and our market:

• Deep-dive into our intelligent automation solutions, understanding what we build, how it solves real problems for financial institutions, and what differentiates us in the market
• Understand our customer base—who they are, what they value, where they struggle, and how our solutions transform their operations
• Build relationships with key stakeholders across Sales, Customer Success, Product Marketing, and leadership to understand priorities, challenges, and revenue targets
• Assess current demand generation efforts and identify opportunities to strengthen our integrated, relationship-based approach
• Master the HubSpot, Salesforce, and marketing technology ecosystem to understand how data flows and how to leverage these tools effectively

In your first 3 months take ownership and begin executing on core demand generation priorities:

• Begin executing on events and webinar programs, taking ownership of upcoming initiatives and ensuring flawless delivery
• Build the foundation for customer marketing in close collaboration with Sales and Customer Success—develop the strategy framework, customer segmentation approach, and launch initial pilot campaigns
• Optimize lead scoring and qualification frameworks in HubSpot to improve lead quality and Sales alignment
• Launch targeted nurture campaigns across email and paid channels that move prospects through the funnel
• Establish baseline performance dashboards and reporting metrics that track campaign effectiveness and pipeline contribution

Within 9 months, you will become the trusted demand generation expert driving predictable, scalable pipeline growth:

• Own a demand generation engine that consistently delivers measurable pipeline and revenue impact, with clear attribution to your programs
• Lead successful execution of quarterly events and webinar programs that are recognized internally as high-ROI revenue drivers
• Establish the customer marketing function as a critical growth lever, with documented wins that support cross-sell efforts and expand customer lifetime value
• Drive continuous optimization of campaigns based on data insights, with a documented track record of experimentation, learning, and improvement
• Reinforce the Continuous brand strategy post-rebrand through integrated campaigns that elevate awareness, positioning, and market presence
• Be recognized as the strategic partner Sales turns to for pipeline generation and the marketing leader who delivers results in a fast-paced, high-growth environment

Competencies – What We're Looking For 

Campaign Orchestrator – You're the conductor of complex, multi-channel marketing programs. You seamlessly coordinate paid advertising, email nurture, events, ABM, and content marketing into cohesive campaigns that drive pipeline. You understand how each channel works independently and how they amplify each other when orchestrated strategically. 

Data-Driven Marketer – You don't guess; you know. You live in the data, analyzing funnel metrics, conversion rates, campaign ROI, and attribution models to understand what's working and what's not. You use tools like GA4, HubSpot analytics, and Salesforce reports to make informed decisions and continuously optimize performance. 

Builder Mentality – You thrive in ambiguity and excel at creating something from nothing. When you see "we need a customer marketing function," you don't ask for a playbook—you build one. You're scrappy, resourceful, and energized by the opportunity to establish new programs, processes, and frameworks that scale. 

Strategic Storyteller – You understand that great demand generation isn't about features—it's about connecting with pain points and aspirations. You craft messaging that resonates with financial services executives, demonstrating how intelligent automation transforms their operations. You bring our brand to life through every campaign touchpoint. 

Customer-Centric Growth Driver – You recognize that existing customers are your most valuable asset for growth. You approach customer marketing with empathy and strategy, identifying genuine opportunities where additional solutions solve real problems. You design programs that feel like value-add, supporting cross-sell goals while strengthening customer relationships. 

ABM Practitioner – You know how to identify high-value target accounts, research decision-makers, and create personalized, multi-touch programs that engage buying committees. You understand the difference between 1:1, 1:few, and 1:many ABM strategies and when to deploy each approach for maximum impact. 

Cross-Functional Collaborator – You understand that great demand generation requires tight alignment between Marketing, Sales, and Customer Success. You build genuine partnerships, communicate proactively, and ensure everyone is rowing in the same direction toward shared revenue goals. 

Execution Excellence – You balance strategic thinking with flawless execution. You manage multiple priorities simultaneously, hit deadlines, and deliver high-quality work even in fast-paced environments. You know that details matter—the right subject line, the perfect event timing, the seamless user experience—and you get them right. 

Experimentation Mindset – You approach demand generation with a test-and-learn philosophy. You're not afraid to try new channels, test messaging variations, and iterate based on results. You document learnings and share insights that help the entire team improve. 

What's in it for you?

At Continuous, we pride ourselves on ensuring that our employees are taken care of and that you have what you need to succeed in and out of work. In addition to competitive compensation, we provide:

• A remote first environment – Work from wherever you are comfortable in the contiguous U.S. as Continuous is a remote first organization.
• Continuous will provide all the gear you need to be successful in your role, including Laptop and tools, $100/month phone reimbursement, monitors, gear to get yourself started, plus a one-time $250 stipend to purchase any extras.
• 100% Company paid health, dental and vision insurance for you and your immediate family on our competitive HSA plan offering. Continuous also contributes $1,800 per year into an HSA account for you to spend on qualifying healthcare costs.
• 100% company paid LTD, AD&D and basic life insurance for you.
• Flexible PTO (like unlimited PTO) and flexible working hours to accommodate a great work/life balance.
• 13 Paid Holidays (2 Wellness Days included)

How We Work -- Our Core Values

Be Kind -- We are kind and helpful. We care and act with empathy. We take care of ourselves, each other, and our customers. We understand boundaries. We believe clear is kind. We exhibit healthy behaviors and are self-aware.

Be Authentic -- We are genuine. We are real. No pretense. We know ourselves and celebrate our differences of thoughts, ideas, and skills. We show our true self -- our whole self -- every day. We unlock our teams' potential by unlocking our own and each other's potential. There is only one you and we want to see YOU every day.

Be Collaborative -- We unite for a common cause. We are in pursuit of the best idea -- not our own idea. As a remote company, we must collaborate and communicate to make a difference -- an impact. We do this for our teams and for our customers.

Be Determined -- Giving up is not in our nature. We are smart people who solve tough problems. We have a bias toward action. We strive for great outcomes. We achieve our goals. We deliver success for customers, ourselves, and each other.

Work Environment and Physical Requirements

Continuous is a remote-first organization. This role requires the ability to work effectively in a distributed environment, collaborate across time zones, and engage virtually with revenue teams and leadership. Work primarily in a climate-controlled environment with minimal safety/health hazard potential. Sedentary work with extended periods of sitting, computer use, and virtual meetings. Reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions.

EEO/AAP for Protected Veterans and Individuals with Disabilities

Unisoft International, Inc. dba Continuous is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 281-348-9606 or recruiting@Continuoustechnologies.com for assistance.

Scam Notice: Continuous will never ask for money transfers, checks, or Bitcoin as part of our hiring process. Any such requests should be reported as fraudulent.