Digital PR Lead

Description

TITLE Digital PR Lead
DEPARTMENT Content
DIVISION NP Digital
LOCATION Remote - US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals,

NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

The Digital PR Lead plays a strategic role in expanding a brand’s awareness and shaping its online reputation with the public. The Lead should have experience working with the media, establishing mutually beneficial relationships, and be able to develop and execute on a promotional strategy across various channels. The Lead will work closely with account team members from Search, Paid, and Content to achieve a shared goal. The keys to success are in the role are being strategic, persistent, friendly, agile, and focused on bring the best results.

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact. To qualify, candidates must reside and be eligible to work in the US.

ABOUT THE RESPONSIBILITIES

Reporting to Sr. Manager, Digital PR, the Digital PR Lead will serve as the main client contact for 5-7 enterprise-level accounts, and will be responsible for overall success of the client engagement with regards to digital PR strategy and execution.

Responsibilities include but are not limited to:

• Develop integrated promotional strategies using various channels to gain search and GEO visibility.
• Research publishers and journalists & build and nurture relationships with key media contacts.
• Develop pitch angles and write and send pitch emails.
• Correspond with journalists to see through successful media placements.
• Earn unpaid media coverage.
• Negotiate and see through pay-to-play blogger and influencer collaborations.
• Ideate content topics and content promotional plans.
• Manage multiple deliverables, deadlines, and needs from the client and partners.
• Bring new ideas, approaches, and tactics to client work and the team.
• Exhibit broad understanding of the digital market, leading trends and changes, and the overall online business climate.
• Understand our different client objectives and how a Digital PR program can work within the account team objectives.
• Track and analyze campaign performance using platform analytics and third-party tools such as SEMrush, Writesonic, Sprout Social, Meltwater, and Rival IQ
• Coach Specialists/Interns on Digital PR tasks and initiatives.
• Client facing and ability to articulate all the parts of a Digital PR strategy and how it supports larger client/campaign initiatives.

ABOUT YOU

• 3-5 years of experience in PR, Communications, or Digital Marketing.
• Bachelor’s Degree is PR, Communications, or a related field.
• Proven success earning coverage from the media.
• Experience researching and completing blogger and influencer partnerships.
• Understanding of paid social media best practices.
• Confident written and verbal communication skills.
• Organized with strong time-management skills.
• Understanding of Google Analytics basics.
• Strong understanding of SEO & GEO best practices and connecting DPR efforts back to overall SEO performance.

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• Associate DPR Specialist (typically 0-1 years)
• Digital PR Specialist (typically 1-2 years)
• Senior Digital PR Specialist (typically 2-3 years)
• Digital PR Lead (typically 3-4 years)
• Digital PR Manager (typically 5-6 years)
• Senior Digital PR Manager (typically 6-8 years)
• Associate Director, Digital PR (typically 6-8 years)
• Director, Digital PR (typically 8-10 years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary: USD $80,000.00 to $95,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.