Key Facts

Remote From:

Full time

Expert & Leadership (>10 years)

English

Hard Skills

New Business Development Cold Calling Solution Selling Overcoming Objections Lead Nurturing Business Communication Prospect Management Customer Acquisition Management Phone Sales Account Management Trade Show Sales Lead Generation Virtual Sales Articulation

Other Skills

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Professionalism
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Communication
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Persuasive Communication
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Relationship Building

Wiland

Marketing & Advertising

About Wiland

Wiland is the marketing data company that leading brands and organizations trust to help them achieve their most important business objectives. Wiland’s audience and data products are fueled by the largest set of consumer spending signals ever assembled and the most advanced AI-enabled predictive modeling platform. The company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection. Wiland also has the largest donor database in America. By helping marketers and fundraisers analyze, enrich, scale, and activate their first-party data, Wiland enables them to run high-performing multichannel campaigns that produce maximum ROI. Since 2005, Wiland has assembled the brightest minds, the best modeling platforms, and the most comprehensive, detailed consumer spending data to create profitable connections between brands and their ideal customers. In addition to its reputation as a data-driven marketing leader, Wiland is also a company recognized for its culture of honesty, integrity, and transparency. Clients, vendors, partners, and consumers are treated with the utmost respect and kindness as valued stakeholders in the company’s success. Wiland has also received numerous top workplace designations and awards for excellence. Follow Wiland here on LinkedIn to learn how you can achieve your goals for revenue growth and profitability.

Company type: SME

Industry: Marketing & Advertising

Founded: 2018

Company size: 201 - 500

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Job description

The Vice President of New Business Development is responsible for opening new business relationships with various national and regional companies. This individual will research prospective targets, make initial contacts, and gain commitments to become a client of Wiland. This is a “hunter” sales role. The position requires cold-calling using a variety of communication techniques, use of Solutions-Selling approach, and capability in discerning and overcoming objections.

ESSENTIAL FUNCTIONS

Create comprehensive account strategies with actionable plans to penetrate top businesses in the Consumer Services vertical.
Identify, contact, and persuade prospective clients to buy all relevant Wiland products and services. This entails calling (including “cold” calls) and coordinating ongoing communication with prospective clients.
Uncover, incubate, and develop sales leads for direct marketers that are candidates for participation in the Wiland Cooperative Database or for solutions from our non-coop products and services.
Discern and perceive possible objections of prospective clients quickly, and then clearly and articulately address those concerns in a way that puts the potential client at ease, overcomes objections, and leads the prospect to join the Wiland Cooperative Database or use our non-coop solutions
Meet with prospective clients in phone conferences, online meetings, and face-to-face to address questions or concerns and persuade such prospects to use Wiland’s products and services. The position requires travel which varies seasonally and could be approximately 50% on an annual basis. In addition to meeting with prospective clients, travel also includes trade shows, conferences, etc. The goal of travel is to establish a positive rapport and build a relationship with potential clients, and continually provide professional, positive exposure to Wiland at all meetings.