This is a remote position.
Short-Form Video & Social Growth Coordinator
Part-Time (20 hrs/week) | Remote (Philippines) | Supporting a US-Based Mortgage Brokerage & Personal Brand
If you enjoy creating content that actually drives results, editing high-impact videos, and building structured systems that grow audiences — while working across both a business brand and a personal brand — this role may be a strong fit.
This is not a passive “post and hope” social media role.
It is a hands-on, execution-focused position designed for someone who can take ownership of content planning, production, and performance — without needing constant direction.
You will manage two distinct content ecosystems: a mortgage brokerage focused on lead generation, and a basketball personal brand focused on athlete exposure and visibility.
Over time, you will build repeatable systems, improve content performance, and use AI tools to increase both output and insight quality.
Why This Is a Standout Role
You will work directly with a growing US-based business and personal brand where content directly impacts real outcomes — not vanity metrics.
This is a high-trust, output-driven environment where consistency, accountability, and measurable growth matter more than activity.
The role is designed to move from inconsistent posting to a structured, scalable content system that produces predictable results.
Your contribution will directly improve:
- Audience growth and engagement across both brands
- Lead generation and webinar performance for the mortgage business
- Athlete visibility and exposure outcomes for the basketball brand
- Content quality, consistency, and production speed
You will also gain exposure to:
- Short-form video strategy and performance optimization
- AI-assisted content creation, editing, and analytics
- Dual-brand content strategy (business + personal brand)
- Campaign-based marketing (webinars, exposure initiatives)
For the right person, this role offers autonomy, skill acceleration, and the opportunity to grow into a more strategic content and brand-building position.
What You’ll Be Owning
This role combines content production, social media management, and performance optimization.
Your main responsibility is to build and run a consistent content system that produces measurable growth — while maintaining high-quality output across both brands.
You will take the lead on:
Content System & Calendar Ownership
Build and manage structured weekly and monthly content calendars that ensure consistent posting and eliminate reactive or unplanned content.
Short-Form Video Production
Edit and produce reels, highlights, and short-form content designed to maximize engagement, retention, and reach across platforms.
Audience Growth & Engagement
Monitor performance, respond to interactions, and continuously improve engagement through better content, timing, and platform behavior.
Campaign & Promotion Support
Support initiatives such as mortgage webinars and athlete exposure campaigns by creating and distributing aligned content.
Brand Consistency & Content Quality
Ensure all posts, videos, captions, and visual elements align with a consistent and professional brand identity.
Performance Tracking & Reporting
Track key metrics such as engagement rate, views, reach, and growth trends, and provide clear monthly insights and recommendations.
AI Workflow Integration
Use AI tools for editing, scheduling, captions, and analytics to improve efficiency, reduce manual work, and enhance output quality.
How the Workflow Actually Works
Dual-Brand Content Management
You will manage content across two accounts with different goals, audiences, and content styles.
Structured Content Execution
Content will be planned in advance, scheduled consistently, and optimized based on performance data.
Video-First Strategy
Short-form video will be a primary driver of growth, requiring consistent editing and iteration.
Performance Feedback Loop
You will regularly review performance data and adjust content strategy based on what is working.
AI-Enhanced Workflow
AI tools will be used to speed up editing, improve captions, identify trends, and optimize posting schedules.
Independent Execution
You will be expected to manage your workload, prioritize tasks, and deliver outputs without constant supervision.
Requirements
This role is a strong fit if you:
- Have 1–3 years experience in social media, content creation, or digital marketing
- Have proven experience editing short-form video content (Reels, Shorts, TikTok-style)
- Are comfortable using platforms like Instagram, TikTok, YouTube Shorts, or Meta tools
- Have a basic understanding of content performance metrics and analytics
- Actively use or are willing to learn AI tools for editing, captions, or analytics
- Are highly organized and can manage multiple content streams independently
- Have strong communication skills and can work remotely without close supervision
- Have an interest in sports, basketball, or athlete branding (preferred but not required)
- Take ownership of your work and consistently meet deadlines
Hours, Setup, and Work Environment
Part-Time Role
20 hours per week
Work Setup
Fully remote role supporting a US-based business
Flexibility
Schedule may require alignment with content timing and campaign needs
What Success Looks Like
After 30–60 Days
Content calendar is established and consistently followed
Baseline KPIs are defined and tracked
Content output is steady and aligned with brand direction
After 90 Days
Posting cadence is fully consistent across both brands
Engagement metrics show measurable improvement
Video content quality and performance are improving
After 3–6 Months
Follower growth trends are clearly established
Content strategy is being refined based on performance data
Webinar promotions and exposure campaigns show measurable results
AI tools are actively improving workflow efficiency and output quality
Ongoing (6 Months and Beyond)
Sustained growth in engagement and audience size
Consistent, high-quality content production
Continuous optimization based on analytics and trends
Regular adoption of new tools and improvements in workflow efficiency
