TITLE Specialist, ASO (App Store Optimization)
DEPARTMENT App Marketing
DIVISION Yodel Mobile
LOCATION Remote – Philippines
ABOUT OUR COMPANY
NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT YODEL MOBILE BY NP DIGITAL
Yodel Mobile is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in London, England and part of NP Digital, they operate globally to serve clients in the UK, Europe and the Americas including Universal Music, Yodel Delivery, B&Q, Global Player, Simon & Schuster, UKTV and more.
The ambitious and mission-driven team of app experts has over 70 years of collective experience in mobile marketing and is passionate about launching and scaling apps in the global market. Yodel Mobile has seen significant business growth, achieving momentous recognition in the industry for our progressive approach to app growth. Recent accolades include being named App Marketing Agency of the Year 2024 and being listed by the Sunday Times as one of the Best Places to Work in 2025.
ABOUT THE OPPORTUNITY
This is a newly created role to support our growing ASO team.
We are now looking for a motivated, enthusiastic and data centric ASO Specialist who has a passion for digital and apps to join the Yodel Mobile team and play a key role in achieving our next level of growth.
To be considered, candidates must currently reside and be eligible to work in the Philippines and must be fluent in reading, writing and speaking English.
ABOUT THE RESPONSIBILITIES
As a remote ASO Specialist, your primary focus will be on executing effective app store optimization strategies to enhance our clients’ app visibility and performance.
You will work closely with our in-house team while contributing to the following:
Keyword Research & Competitor Analysis:
Metadata Optimization:
Reporting and Analysis:
Task Management:
ABOUT YOU
BONUS POINTS
ABOUT YOUR GROWTH
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
ABOUT OUR PRACTICES
NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
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