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Sales Development Representative (SDR) - Appointment Setter

Job description

The Client is a sales and marketing automation business dedicated to helping organizations generate high-quality conversations and drive revenue through structured outbound engagement. They are seeking a motivated, commercially minded Appointment Setter / SDR to support outbound activity and secure qualified meetings for the sales team.

In this role, you will be responsible for:

  • Prospecting and Engagement: Reaching out to potential customers via email, LinkedIn, and phone.
  • Meeting Coordination: Booking qualified sales meetings for the team and consistently hitting performance targets.
  • Lead Qualification: Researching target accounts and decision-makers to qualify leads based on ICP, budget, and readiness.
  • Collaboration: Working with sales leadership to refine messaging, providing feedback on market insights, and maintaining accurate CRM records.

Requirements

To be successful in this role, candidates should possess the following:

  • Experience: Previous experience as an SDR, Appointment Setter, or Lead Generator, ideally in a B2B environment.
  • Communication: Exceptional written and verbal communication skills with the confidence to engage decision-makers.
  • Logistics: Ability to work full-time during UK hours (Monday–Friday); candidates based in South Africa are preferred.
  • Mindset: A target-driven, resilient, and self-motivated approach to work.
  • Technical Skills: CRM experience is considered an advantage but is not mandatory.

Benefits

  • Financial Growth: A competitive basic salary plus uncapped commission based on revenue generated from your booked meetings.
  • Flexibility: A full-time, 100% remote working arrangement.
  • Professional Development: Access to ongoing coaching, support, and long-term career progression opportunities.
  • Company Culture: The chance to work within a fast-growing, sales-led organization where performance is directly linked to earnings.

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