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Lead Content Strategist

Perfict

Job description


Job title : Lead Content Strategist
Location : Remote
Duration : Long Term contract
Roles & Responsibilities
  • Bachelor's degree required
  • Minimum 8 years overall experience
  • 1 year experience being in a lead/sr role (no direct reports experience required)
  • Need to have experience utilizing performance marketing analytics to help with content strategy planning
  • Strong/extensive B2B marketing experience
  • Content strategy development and planning experience
  • Experience in digital/web environments with SEO
  • Journey mapping
  • Content auditing experience
  • Analytics and content insight to strategies
  • Experience with email campaign tools such as Marketo
  • Need strong/extensive STRATEGY background
  • healthcare/health insurance experience (Example of companies: Healthcare, Client, Healthcare, Client Cross plans, Client, Humana, Anthem/Elevance Health, Centene, Molina Healthcare, CVS Health, Optum, or similar payer or provider organizations
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