We are seeking a contract Digital Marketing Manager to lead our paid digital marketing efforts. This role is responsible for developing and executing strategies across paid search and display advertising, managing relationships with digital agencies, and driving continuous improvement in conversion rates across our digital properties. You will work at the intersection of media strategy, data analysis, and website performance to maximize ROI on digital spend.
Key Responsibilities
Own the strategy, planning, and performance of paid search (SEM), paid social, and display advertising campaigns across platforms including Google Ads, Microsoft Advertising, LinkedIn, and programmatic display networks
Manage and hold accountable external digital agency partners, including briefing, performance reviews, and budget oversight
Collaborate with Campaign Ops on campaign setup, tracking, and reporting infrastructure
Partner with Web Ops to identify and prioritize conversion rate optimization (CRO) opportunities across landing pages and key site flows
Work with website SEO optimization specialist to align improvement opportunities
Monitor campaign performance daily; identify trends, flag issues, and implement optimizations proactively
Develop and present clear performance reporting with actionable insights for senior stakeholders
Manage digital media budgets, pacing, and forecasting to ensure efficient spend allocation
Stay current on platform changes, industry trends, and competitive landscape to inform strategy
Ideal Candidate
5+ years of experience in digital/performance marketing with a strong emphasis on paid search and display
Demonstrated experience managing digital agency relationships and holding partners accountable to KPIs
Proficiency with Google Ads, Microsoft Advertising, Google Analytics (GA4), and programmatic platforms
Strong analytical skills with experience in conversion rate optimization and A/B testing
Experience with campaign tracking, UTM structures, and attribution models
Ability to translate data into clear, concise recommendations for both technical and non-technical audiences
Experience in B2B marketing or professional training/education sectors is a plus
