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Digital Marketing Manager/SEO Manager

Role overview

Qualifications

  • 5-10 years of experience in digital marketing
  • Proficient in using Zoho Social, Zoho Campaigns, and Zoho Marketing Automation
  • Strong analytical skills and experience with tools like Google Analytics, Google Search Console, SEMrush

Responsibilities

  • Develop, implement, and manage comprehensive digital marketing strategies
  • Optimize website content, architecture, and backlink profile
  • Plan, execute, and monitor Google Ad campaigns
  • Manage and execute social media strategies using Zoho Social

About the company

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iCertifi

Company details

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Job description

This is a remote position.

We are seeking a dynamic and experienced Digital Marketing Manager/SEO Manager to join our team. The ideal candidate will have 5-10 years of hands-on experience in digital marketing, with a strong focus on SEO, Google Campaign management, and a deep understanding of Zoho tools including Zoho Social, Zoho Campaign, and Zoho Marketing Automation.

Key Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing strategies that drive traffic, engagement, and lead generation across various online channels.

  • Optimize website content, architecture, and backlink profile to improve organic search engine rankings.

  • Plan, execute, and monitor Google Ad campaigns (Search, Display, Shopping) to meet performance goals.

  • Manage and execute social media strategies using Zoho Social to enhance brand presence and engagement across platforms.

  • Design and manage email marketing campaigns via Zoho Campaigns, ensuring high deliverability and engagement rates.

  • Automate marketing workflows and lead nurturing processes using Zoho Marketing Automation to drive conversions and customer retention.

  • Analyze performance data, generate reports, and provide actionable insights to improve overall digital marketing effectiveness.

  • Stay updated with the latest digital marketing trends, SEO best practices, and industry developments.




Requirements

Requirements:

  • 5-10  years of experience in digital marketing, with a proven track record in SEO, Google Ads, and social media marketing.
  • Proficient in using Zoho Social, Zoho Campaigns, and Zoho Marketing Automation.
  • Strong analytical skills and experience with tools like Google Analytics, Google Search Console, SEMrush, or other SEO tools.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • Knowledge in Zoho/Google campaign marketing.


Preferred Qualifications:
  • Certification in Google Ads, SEO, or related fields.

  • Experience in content marketing and copywriting.

  • Familiarity with other digital marketing tools and platforms.

  • Any graduation or equivalent qualification.




Salary: 4.75-8 Lacs P.A.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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