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Digital Marketing Manager/SEO Manager

iCertifi

Role overview

Qualifications

  • 5-10 years of experience in digital marketing
  • Proficient in using Zoho Social, Zoho Campaigns, and Zoho Marketing Automation
  • Strong analytical skills and experience with tools like Google Analytics, Google Search Console, SEMrush

Responsibilities

  • Develop, implement, and manage comprehensive digital marketing strategies
  • Optimize website content, architecture, and backlink profile
  • Plan, execute, and monitor Google Ad campaigns
  • Manage and execute social media strategies using Zoho Social

About the company

iCertifi logo

iCertifi

iCertifi is uniquely positioned to assist manufactures plan for & comply with any slice within the spectrum of global regulatory requirements. Our team of regulatory professionals and seasoned project managers utilize their combined 100 years of experience to introduce efficiencies to a manufacture’s compliance process. Our laboratory and agency relationships result in accelerated certification processes and quicker product launches. Whether the need is in EMC, RF, Product Safety, SVHC’s, eWaste, Energy Efficiency or Cyber Security certifications… iCertifi has you covered. iCertifi is the result of years of growth from what was originally Americas Compliance Consulting. ACC started as a compliance agency that focused solely on type approval in the Central/Latin America and Caribbean regions. Because of the nature of the industry and clients’ needs for certification beyond just CALA/Caribbean, it made sense to offer a “one-stop shop” so clients didn’t need to break apart their requests between different companies. iCertifi offers local representative/certificate holder services for all the countries that require a certificate to be in a local agent’s name. We track the expiration dates of all certificates that have limited validity, sending notification 90 days in advance of the date of expiration, and again as the date draws nearer. This allows our clients to determine if a renewal should be made in a given region based on sales and marketing efforts. We understand that your staff has more than just certification tracking in your scope of job duties, so we gladly take that off your plate so you can focus on the other pressing points of your job.

Company details

Company size11 - 50

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Job description

This is a remote position.

We are seeking a dynamic and experienced Digital Marketing Manager/SEO Manager to join our team. The ideal candidate will have 5-10 years of hands-on experience in digital marketing, with a strong focus on SEO, Google Campaign management, and a deep understanding of Zoho tools including Zoho Social, Zoho Campaign, and Zoho Marketing Automation.

Key Responsibilities:

  • Develop, implement, and manage comprehensive digital marketing strategies that drive traffic, engagement, and lead generation across various online channels.

  • Optimize website content, architecture, and backlink profile to improve organic search engine rankings.

  • Plan, execute, and monitor Google Ad campaigns (Search, Display, Shopping) to meet performance goals.

  • Manage and execute social media strategies using Zoho Social to enhance brand presence and engagement across platforms.

  • Design and manage email marketing campaigns via Zoho Campaigns, ensuring high deliverability and engagement rates.

  • Automate marketing workflows and lead nurturing processes using Zoho Marketing Automation to drive conversions and customer retention.

  • Analyze performance data, generate reports, and provide actionable insights to improve overall digital marketing effectiveness.

  • Stay updated with the latest digital marketing trends, SEO best practices, and industry developments.

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Requirements

Requirements:

  • 5-10  years of experience in digital marketing, with a proven track record in SEO, Google Ads, and social media marketing.
  • Proficient in using Zoho Social, Zoho Campaigns, and Zoho Marketing Automation.
  • Strong analytical skills and experience with tools like Google Analytics, Google Search Console, SEMrush, or other SEO tools.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • Knowledge in Zoho/Google campaign marketing.


Preferred Qualifications:

  • Certification in Google Ads, SEO, or related fields.

  • Experience in content marketing and copywriting.

  • Familiarity with other digital marketing tools and platforms.

  • Any graduation or equivalent qualification.




Salary: 4.75-8 Lacs P.A.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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