Senior Integrated Media Planner

Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We bring together deep expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes. At Acadia, we help clients make smarter investment decisions and out-flank their competition across channels and platforms.

Enough about us, let’s get to the YOU:

• You are an experienced Integrated Media Planner who truly wants to not be trapped in a box when it comes to addressable media.
• You have experience in — and actively seek — your own space of authority, room to innovate and work in a great culture that is focused on employee growth.
• You consider yourself as a planner/strategist who loves to be behind the wheel of execution of omnichannel media strategy, including:
  • Researching market trends and audience insight using various intelligence tools
  • Developing media plans that take into consideration all channels of paid media, their integration and coordination.
  • Working with internal and external partners on associated media channel costs and activation
  • Building campaign reports and sharing with internal and external stakeholders alike.
• You have natural communication and presentation skills, with an ability to frame up succinct recommendations for client contacts and internal management.
• You carry an enthusiastic attitude; a willingness to help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions.
• Your eye for detail and organization skills work simultaneously on numerous media objectives in a comprehensive method.
• You are comfortable with service as a POC for providing feedback and recommendations to clients on how to spend their advertising budget, adjust tactics and optimizations to meet KPI.

RESPONSIBILITIES

Media Strategy and Planning:

• Design a full-funnel marketing program that considers the role of full funnel media and key tactics to support client objectives (Audience Targeting, Competitive Research, Channel Mix and Cost Analysis, Omnichannel Strategy, Measurement Plan, and consulting with internal teams on Creative Messaging, Measurement, Testing and Experimentation
• Working planning knowledge/experience across channel landscape (linear TV/Digital Video, Display, Social, Search, OOH, Native, Streaming Audio, Podcasts, etc.)
• Experience planning and working with partners (internal or external) to execute addressable media for display, video (YouTube, OLV, Streaming TV, OTT), and linear cable. 
• Able to take a client’s true target audience (not demo, but actual audience) and use cutting edge tools and data to build unique and modern target audiences and media plans
• Collaborate closely with teammates to share and gain client approval of strategy 
• Foster client relations and support growth of business
• Work with publishers/media partners to develop effective and bespoke media solutions
• Manage client-facing reports, budget tracking, measurement and implementation of optimizations to improve performance against KPI
• Aid in RFP responses and development of new business opportunities for the agency

Media Research Analysis:

• Ability to use various planning tools and methods - or even rely on publisher tools - to make informed media decisions
  • In other words, not relying on some “black box” planning tool that has fake answers (*wink*)
• Lead collaboration on advanced analyses to measure business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization
• Understand and experienced with tag management, conversion tracking and pixel placement
• Use unique planning tools to find new types of data to inform a thesis, such as SEO data