AVP, Practice Development Manager Wellness – Metro (Miami, Fort Lauderdale)

Job Description:

Role Summary/Purpose:

The Metro Practice Development Manager (bilingual in English & Spanish) is responsible for conducting in-person visits and promoting the benefits of CareCredit to high-value healthcare providers across the Healthcare Specialty industry. The goal is to drive product adoption and engagement, ultimately supporting healthcare providers while achieving or exceeding credit utilization metrics within their assigned territory. The Metro PDM owns a defined book of mid-to-large practices; prioritize accounts, set practice-level strategies, and select programs/cadence to meet goals. This position covers a territory comprised of Miami, Fort Lauderdale, and West Palm Beach, Florida and the surrounding area.

Essential Responsibilities:

• Build strong working relationships to effectively understand and address opportunities for growing sales within an assigned territory comprised of Miami, Fort Lauderdale, and West Palm Beach, Florida and the surrounding area

• Strategically plan, organize, prioritize and independently manage book of business to meet/exceed revenue and application goals

• Proactively identify and evaluate new business opportunities, enrolling new providers and managing the existing provider book, looking for ways to grow and scale both existing and new provider enrollments.

• Develop long term client relationships with physician offices, assist them to identify and capitalize on growth opportunities while satisfying customer needs and sales requirements of CareCredit

• Engage, in-person (and on occasion virtually), with office staff and doctors/owners to ensure clear understanding of the CareCredit program and successfully implement action plans for increased usage of the CareCredit suite of financial products

• Drive engagement in scheduled, outcome-driven meetings

• Lead sales strategy and manage budget for assigned territory as part of a broader regional team

• Utilize identified sales strategies - including prioritization, during provider visits and calls to achieve results; document all activity in Salesforce

• Develop profound knowledge in Healthcare Specialty industry to better understand and support providers with their specific needs

• Maintain knowledge and understanding of all Synchrony/Health & Wellness products, offerings, technology partnerships, current rates, and compliance requirements to support the usage within industry and region

• Meet/exceed additional performance measurements and KPI expectations based on provider visit reaction, territory management, industry segmentation, and visit goals

• Set business goals to both forecast and meet sales and credit application performance required for assigned territory

• Assist with the commercialization of provider Point of Sale (POS) initiatives and products within assigned territory

• Partner with industry account/product representatives, key opinion leaders and technology experts to effectively drive adoption and utilization

• Safely and securely manage company car and digital assets (laptop, tablet, cell phone)

• Perform other duties, special projects, and attend industry/association trade shows as assigned

• Coordinate with the Enrollment team to ensure a smooth post-sale handoff and first-use activation

Qualifications/Requirements:

• Bilingual in English & Spanish

• A minimum of 3 years sales experience including 1+ years of Consultative Sales experience

• Ability to travel daily up to 80% field with 50% overnight travel. Travel may include attendance for industry/association trade shows as needed, including weekends.

Desired Characteristics:

• Ideal candidate will reside within the Miami, Fort Lauderdale, or West Palm Beach, Florida area.

• BA or BS degree or equivalent experience

• Advanced computer skills including Microsoft Word, Microsoft Excel, MS PowerPoint, MS Outlook

• Outside sales experience, Field Sales and Virtual/tele-sales experience

• Skilled in virtual engagement, data-driven selling - supported by CRM insights

• Business travel & expense budgeting knowledge

• Sales experience in the Wellness Healthcare Industry

• Solution-oriented, consultive, value-based selling experience

• Medical sales / marketing experience

• Executive sales, account management, and assigned-territory routing experience

• Ability to drive field-based growth with strong territory ownership

• Experience using a CRM tool such as Salesforce

• Private label credit card and marketing experience

• Strong finance business/industry acumen, fluency in patient financing

• Knowledge of customer financial drivers/needs

• Openness to coaching and ability to learn quickly

• Customer focused mind set with ability to respond quickly to customer needs

• Exceptional interpersonal communication skills (written, oral, non-verbal)

Grade/Level: 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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