Product Marketing Manager - B2B SaaS

WHO WE ARE

DLG (Digital Luxury Group) is a Swiss-headquartered company building a B2B SaaS market intelligence platform powered by AI. We turn millions of data points into competitive clarity for enterprise clients, who happen to be some of the world's most prestigious luxury brands. Our team spans Geneva, Shanghai, Singapore, and London.

WHAT YOU’LL DO

As a Product Marketing Manager, you'll own how LuxuryIQ is positioned, packaged, and sold. Your job is to make a complex data/AI platform easy for the sales team to pitch and easy for C-suite buyers to say yes to. If the sales team can't explain it in 2 minutes, that's your problem to solve.

• Develop core positioning frameworks, value propositions for key buyer personas, taglines, and templated marketing materials for different use cases

• Create comprehensive sales toolkit, including competitive battle cards, FAQs, and demo scripts

• Conduct ongoing competitive analysis, produce differentiation documentation, monitor market and competitor movements, and translate insights into actionable positioning strategies

• Build customer case studies, develop use case narratives across luxury verticals, and produce white papers that establish thought leadership

• Lead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to market

• Produce product guides and documentation for internal teams and customers, and maintain internal knowledge base

• Own demo narratives and talk tracks, working with Product to ensure demo environments reflect real client use cases across watches & jewelry and fashion

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE 

Required:

• 5+ years B2B product marketing experience at a SaaS or data/analytics platform (not agency, not services, not brand marketing, we mean product marketing for a software product)
• You've built battlecards, trained sales teams, and owned positioning at a B2B tech company. You know the difference between product marketing and content marketing
• Proven track record in creating sales enablement materials that drive conversions
• Strong storytelling and positioning skills — can simplify complex products for business audiences
• Experience working across time zones with distributed teams
• Self-starter who can build from scratch with limited direction
• Strong English communication skills (written and verbal)

Nice to have:

• Familiarity with premium/luxury audiences is a plus but not expected
• Familiarity with AI/ML product positioning
• Comfort with technical concepts (APIs, data pipelines, AI/ML)
• European or international brand experience
• Familiarity with marketing automation and CRM tools (e.g, Hubspot, Octopus)

This is a fully remote position. Candidates must be based within CET - + 3h

WHAT WE OFFER

• Remote-friendly role with international team collaboration across Switzerland, the UK, Singapore, and China
• Direct exposure to senior leadership, no layers of middle management
• In the early-stage product marketing function, you'll define how it works, not inherit someone else's playbook
• Annual learning & development budget
• Flexible PTO policy
• Opportunity to shape product marketing function from the ground up

This role is NOT: social media management, brand marketing, content writing, performance/paid marketing, or agency account management.