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Analytics & Tag Management Specialist

Roles & Responsibilities

  • 6+ years of hands-on experience with GTM and analytics implementation
  • Expert in Google Tag Manager (including custom JavaScript) and GA4, Google Ads, and Floodlights
  • Strong experience with Facebook Pixel (CAPI) and TikTok Pixel; BigQuery knowledge and Windsor.ai/Supermetrics familiarity
  • Proficient with Stape.io (server-side tagging), OneTrust or similar consent management platforms, and Looker Studio dashboard creation

Requirements:

  • Design and implement tracking infrastructure across GTM, GA4, and conversion tracking; configure Facebook Pixel (CAPI), TikTok Pixel, Pinterest Tag; set up server-side tagging (Stape.io); manage cross-domain tracking and consent (OneTrust) and Google Ads/Floodlights/remarketing tags
  • Troubleshoot tracking issues, provide day-to-day Slack support, fix pixels not firing, resolve data layer issues, monitor data quality, and flag anomalies; ensure rapid response for critical issues (1-2 hours)
  • Develop measurement frameworks for luxury customer journeys and build Looker Studio dashboards for clients and internal teams; create documentation and training materials; recommend analytics best practices

Job description

WHO WE ARE
DLG (Digital Luxury Group) is an international agency with offices in Geneva, Shanghai, and New York that offers social media, e-commerce, CRM, consulting, and creative services to luxury brands. It has developed a unique expertise in defining and implementing impactful digital strategies targeting sophisticated consumers through technological know-how, creativity, and luxury savoir-faire. DLG is also the publisher of Luxury Society, a trusted intelligence resource for luxury executives.

WHAT YOU’LL DO
We need a technical analytics expert for ongoing support across our luxury client portfolio. You'll handle implementation, troubleshooting, and optimization of tracking infrastructure while building measurement frameworks and dashboards.

Technical Implementation (50% of time):

  • Set up and configure Google Tag Manager, GA4, and conversion tracking
  • Implement Facebook Pixel, CAPI, TikTok Pixel, Pinterest Tag
  • Configure server-side tracking (Stape.io)
  • Set up cross-domain tracking and consent management (OneTrust)
  • Handle Google Ads, Floodlights, and remarketing tags

Troubleshooting & Support (25% of time):

  • Debug tracking issues when things break
  • Provide day-to-day Slack support during business hours
  • Fix pixels not firing, data layer issues, conversion tracking problems
  • Monitor data quality and flag anomalies
  • Response time: 1-2 hours for critical issues

Strategic Analytics (25% of time):

  • Design measurement frameworks for luxury customer journeys
  • Build Looker Studio dashboards for clients and internal teams
  • Recommend analytics best practices
  • Create documentation and training materials
     

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

Required:

  • 6+ years minimum hands-on experience with GTM and analytics implementation
  • Expert with Google Tag Manager (including custom JavaScript)
  • Deep knowledge of GA4, Google Ads, Floodlights
  • Strong experience with Facebook Pixel & CAPI, TikTok Pixel
  • BigQuery knowledge and Windsor.ai/supermetrics knowledge
  • Proficient with Stape.io (server-side tagging)
  • Experience with OneTrust or similar consent management platforms
  • Looker Studio dashboard creation skills
  • Excellent troubleshooting abilities
  • Able to explain technical concepts clearly to non-technical stakeholders
  • Autonomous contributor with strong project management and written communications skills 
  • Fluent English (written and spoken)

Nice to Have:

  • Matomo analytics
  • Luxury brand or private banking experience

     

HOW DO WE KEEP YOU SMILING?

DLG welcomes you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work in 2022. Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.

  • We offer you the opportunity to create some of your life's best work for some of the world’s most admired brands.
  • Equality and inclusivity are the cornerstones of our recruitment philosophy. We champion diversity and inclusivity, not just in words but through meaningful actions​​. In line with our ethical standards and values, we consciously choose not to engage with tobacco companies, military organizations, or governments​​.
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Please note: Due to the high volume of applications, only submissions through our Applicant Tracking System will be considered.

 

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