Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Banner Ads Google Ads Attribution Modeling Marketing Performance Measurement And Management Lead Generation Campaign Management Landing Page Optimization Cross-Functional Collaboration Stakeholder Communications

Other Skills

•
Analytical Thinking
•
Problem Solving

Roles & Responsibilities

5+ years of digital marketing/media buying experience with emphasis on Meta (Facebook) and Google Ads
Proven track record in driving revenue, qualified leads, and booked appointments
Experience integrating backend data with Go High Level CRM and setting up Meta Pixel and Conversions API
Strong cross-functional collaboration and reporting skills to support sales, ops, creative, and development teams

Requirements:

Own and optimize paid acquisition across Meta (primary) and Google (secondary) to drive revenue, qualified leads, and booked appointments
Build and manage campaigns while aligning with backend data integration into Go High Level CRM and tracking metrics such as CAC, CPA, revenue per lead, and LTV by source
Set up and maintain Meta Pixel and Conversions API to ensure accurate tracking and attribution across the funnel
Analyze full funnel performance from click to close to retention; provide feedback on testing frameworks for creative angles, offers, landing pages, and audiences; collaborate with creative, developers, and sales teams to scale profitably and build clear paid ads reporting

Virtual Coworker

About Virtual Coworker

You deserve nothing but the best when it comes to hiring virtual assistants. That's why we've carefully handpicked top-level professionals from the Philippines, ensuring that only the most accomplished individuals join our elite team.Imagine having access to a talented pool of virtual assistants who provide unparalleled support for your business. Whether you need assistance on a part-time or full-time basis, our vetted professionals are here to cater to your every need. From managing your calendar and handling administrative tasks to executing strategic plans and providing exceptional customer service, our virtual assistants bring professionalism and experience to every task they undertake.But what sets Virtual Coworker apart is our dedication to long-term partnerships. We aren't interested in short-term fixes; instead, we focus on finding the perfect match between businesses and virtual assistants for sustained success. By fostering strong relationships built on trust, communication, and professionalism, we ensure that your business flourishes.

Company type: Scaleup

Founded: 2018

Company size: 201 - 500

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Job description

• Own and optimize paid acquisition across Meta (primary) and Google (secondary)
• Build and manage campaigns that optimize for revenue, qualified leads, and booked appointments.
• Integrate backend data with Go High Level CRM.
• Work closely with sales and ops to track:
- Cost per qualified lead
- Cost per acquisition
- Revenue per lead
- LTV by source
• Understand how to set up meta and Google pixel plus conversion API.
• Analyze full funnel performance from click to close to retention
• Give feedback on testing frameworks across:
- Creative angles
- Offers
- Landing pages
- Audiences
• Collaborate with:
- Creative team for high-performing ad assets
- Developers for tracking and attribution improvements
- Sales team for feedback loops on lead quality
• Scale campaigns profitably while maintaining efficiency targets
• Identify bottlenecks in the funnel and propose solutions beyond ads
• Build reporting that clearly reflects the paid ads data.

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