E-mail Marketer

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking a dedicated email marketing professional to lead Klaviyo-based automation, segmentation, and campaign performance efforts within a growing digital environment. This role supports broader marketing objectives by building data-driven email strategies that improve engagement, personalization, and conversion while ensuring strong deliverability and operational efficiency.

Location

Fully Remote | 9:00 AM – 5:00 PM EST

Role Overview

The E-mail Marketer will manage email automation, segmentation, and campaign performance using Klaviyo, with a strong focus on building effective workflows, optimizing deliverability, and improving engagement and conversion outcomes. This role requires ownership of end-to-end email execution, from segmentation and reporting to template production and performance analysis.

Key Responsibilities

Email Marketing & Automation

• Develop and manage Klaviyo workflows and automations, including welcome series, abandoned cart sequences, product recommendations, and re-engagement campaigns.

• Segment email audiences based on customer behavior and data insights to improve targeting and personalization.

• Manage and optimize email campaigns to align with business objectives and support conversion goals.

Performance Tracking & Reporting

• Analyze campaign performance using key metrics such as open rates, click-through rates, and conversion rates.

• Deliver executive-level reporting with clear recommendations based on performance insights.

• Monitor deliverability and optimize campaigns to improve inbox placement.

CRM & Data Management

• Maintain customer lists within Klaviyo, ensuring data remains clean, current, and effectively segmented.

• Analyze customer behavior, trends, and segment performance to inform campaign decisions.

• Coordinate with internal teams to align email efforts with broader marketing initiatives.

Collaboration & Strategy Development

• Work closely with marketing and product teams to build campaigns that support engagement and sales objectives.

• Contribute to content planning for email campaigns across audience segments.

• Recommend improvements to email strategy and customer engagement initiatives.

Creative & Template Production

• Use provided copy and creative direction to produce high-quality email templates with minimal oversight.

• Build complete email templates end-to-end, including layout, formatting, and Klaviyo implementation.

• Collaborate with the internal designer when needed while maintaining the ability to execute independently.

Segmentation & Personalization

• Develop advanced behavior-based segmentation focused on improving conversions.

• Leverage existing clean data structures to strengthen targeting across purchase intent, browsing behavior, lifecycle stage, and engagement patterns.

Qualifications

Experience

• 2+ years of hands-on experience with Klaviyo, including workflow creation, segmentation, and performance measurement.

• Experience managing email campaigns from planning through execution, including segmentation and A/B testing.

• Strong background in email analytics and reporting with the ability to act on performance data.

Skills

• Strong understanding of email marketing best practices and conversion-focused campaign strategy.

• Detail-oriented with strong organizational and time management skills.

• Ability to independently manage campaigns from start to finish.

• Strong communication skills for cross-functional collaboration.

• Analytical mindset with the ability to translate data into actionable recommendations.

• Ability to create polished, brand-aligned, conversion-oriented email templates independently.

What Success Looks Like

• Effective management of email workflows and automations that improve engagement and conversions.

• Measurable improvement in deliverability and campaign performance.

• Clear reporting that informs future email strategy decisions.

• Strong alignment between email initiatives and overall business goals.

• Smarter segmentation and personalization built on existing clean data foundations.

Opportunity

This role offers the opportunity to take full ownership of email marketing performance in a fast-paced environment where strategy, execution, and optimization directly influence business growth. The person in this position will strengthen lifecycle marketing capabilities, work closely with cross-functional teams, and contribute meaningfully to scalable customer engagement efforts.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets