Experience with building custom audiences based on first-party data and leveraging AdTech and/or MarTech tools for activation
Proficiency in MS Office including Excel and PowerPoint
Minimum 2 years of experience in digital advertising
Requirements:
Create custom audiences by campaign and channels as required
Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting
Work closely with UB Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation
Work closely with UB Media Sales and Account teams to understand business objectives and translate them into audience parameters
Job description
Our Client, a Retail Cosmetics company, is looking for a Audience Operations Analyst, UB Media for their Remote location.
Responsibilities: Planning & activation
Create custom audiences by campaign and channels as required
Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting
Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs
Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future UB Media campaigns for brand partners
Collaboration
Work closely with UB Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation
Work closely with UB Media Sales and Account teams to understand business objectives and translate them into audience parameters
Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach
Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms
Analysis & optimization
Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners
Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization
Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners
Requirements:
Bachelor’s degree in related discipline preferred
Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication
Ability to translate business objectives and requirements into custom audience segmentation
Proficiency in using MS Office including Excel and PowerPoint
Experience with audience tools segmentation applications
Strong interpersonal skills, both in-person and written
Self-motivated to learn and produce solutions independently when necessary
Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution
Minimum 2 years of experience in digital advertising
Solid understanding of the digital media landscape as well as data segmentation digital media metrics
Strong experience with building custom audiences based on 1P data
Strong experience of building customer insights and analytics
Experience with LiveRamp, SAS CRM Management or Adobe CDP
ICONMA is an Equal Opportunity Employer. All qualified applicants will receive considerationfor employment without regard to any status protected by applicable law.
