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Senior CRM Manager at Social Discovery Group

Role overview

Qualifications

  • Experience with CRM/CDP systems, HTML, Google Sheets/Excel, Jira/Confluence, and BI tools.
  • Strong knowledge of core CRM metrics (open rate, click-through rate, retention rate, churn rate, unsubscribe rate).
  • Experience with revenue-related metrics (revenue, ARPPU, LTV) and data-driven decision making.
  • English level B2+ and Russian level C1+; SQL experience is a plus.

Responsibilities

  • Generate hypotheses based on analytical data, customer journey maps, and lifecycle/loyalty metrics, and translate them into measurable business specifications.
  • Launch and manage experiments across classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats), then analyze results.
  • Own a high-value CRM initiative (e.g., increasing retention of high ARPPU clients, reducing churn) and drive its optimization.
  • Collaborate with stakeholders across product, UX, development, and data analytics to drive process and product improvements and launch new channels with innovative mechanics.

About the company

Social Discovery Group logo

Social Discovery Group

Online Dating & Matchmaking Platforms

Social Discovery Group is a global technology company that builds the future of social discovery apps at the intersection of dating, social, and entertainment. Our portfolio includes 60+ platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund. More than 500 million people across 150 different countries enjoy our products. We strive to have 10 times as many. Our international team of 1,200 professionals and digital nomads works all over the world. Together we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfill their needs for communication and attention from other people and artificial life forms. 🎉 In August 2024 we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks. Your opportunities with SDGroup: ➔Join to work alongside other inspired and creative minds. We employ international professionals with a background in launching global products ➔Grow as an expert. We have a mentoring system and an internal IT community of professionals one can learn a lot. ➔Become a Digital Nomad. We believe that digital nomads are the pioneers of our time, ready to change the world and change themselves. ➔Create your own product. For more than 20 years we have been creating premium international online services in global dating, and within our own venture studio we are launching new projects in the entertainment, social games, and streaming segments. You will have the opportunity to create innovative products. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products We are the refugee friendly company.

Company details

Company typeSME
IndustryOnline Dating & Matchmaking Platforms
Company size1001 - 5000

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Job description

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Senior CRM Manager to join our team.

Your main tasks will be:

    • Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics;
    • Create business specifications with measured potential business effects;
    • Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.);
    • Analyze the results of the conducted experiments;
    • Taking ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.);
    • Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts;
    • Initiating improvements to processes and products, launching new channels, and using unusual mechanics to achieve business goals.

    We expect from you:

    • Experienced with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, and any BI systems;
    • Understanding the main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsubscribe rate, etc.
    • High level of knowledge and experience working with key business metrics: revenue, ARPPU, LTV, etc.
    • English level B2 or higher;
    • Russian levek C1+;
    • Experience with SQL would be a plus.

    What do we offer:

    • REMOTE OPPORTUNITY to work full time;
    • Vacation 28 calendar days per year;
    • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
    • Bonuses up to $5000 for recommending successful applicants for positions in the company;
    • 50% payment for professional training, international conferences, and meetings;
    • Corporate discount for English lessons;
    • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
    • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
    • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

    Sounds good? Join us now!

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
    Unlocked after you apply
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