Lifecycle Marketing Manager

Lifecycle Marketing Manager to own and evolve how we communicate with users across the TransForce suite of brands. This role is responsible for shaping lifecycle strategy, owning messaging and copy, and designing and optimizing lifecycle templates that drive engagement, conversion, and retention across both drivers (B2C) and carriers (B2B).

This is a hands-on role for a lifecycle marketer who enjoys building, testing, and improving end-to-end journeys, combining strong writing, analytical thinking, and practical execution within marketing automation platforms.

You will partner closely with Operations, Sales, Product, Data, and Engineering, while retaining direct ownership over lifecycle messaging, sequencing, and performance.

Lifecycle Strategy & Execution

• Own and evolve end-to-end lifecycle programs across onboarding, engagement, retention, and reactivation for users across the TransForce portfolio.
• Develop revenue-generating lifecycle initiatives supporting both driver engagement and conversion and carrier acquisition, activation, and retention.
• Plan and execute multi-channel lifecycle campaigns across email, SMS, push notifications and in-app messaging
• Own lifecycle marketing compliance, including consent management and deliverability best practices across email and SMS (TCPA, CAN-SPAM)

Messaging, Copy & Templates

• Own lifecycle messaging and copy, including campaign sequencing, value propositions, and narrative across all lifecycle touchpoints.
• Design, build, and optimize email and lifecycle templates (layout, hierarchy, modular components) within marketing automation platforms to support testing and iteration.
• Create and maintain lifecycle messaging frameworks to ensure consistency of voice and tone across audiences and brands.
• Write and structure written content such as newsletters and blog posts (messaging and copy only), partnering with Design on final visual execution where needed.
• Define messaging and content outlines for downloadable assets (e.g., guides, PDFs), partnering with Design on final production.

Testing, Optimization & Reporting

• Lead rigorous A/B and multivariate testing across copy, layout, cadence, and channels to improve engagement, conversion, and retention.
• Own lifecycle and channel performance reporting, analyzing metrics from engagement through to revenue and retention.
• Translate insights into actionable test plans and continuous improvements tied to clear KPIs.

Collaboration & Communication

• Collaborate with the wider marketing team to shape and execute multi-channel campaigns, embedding lifecycle messaging and journeys into broader marketing initiatives.
• Partner cross-functionally with Operations, Product, Engineering, Data, Sales, and Design to ensure lifecycle messaging aligns with product capabilities and business goals.
• Own internal lifecycle and marketing communications, ensuring clarity, consistency, and alignment across stakeholders.
• Serve as a steward of lifecycle quality, ensuring high standards across messaging, templates, and execution.

• 4+ years of experience in a lifecycle marketing, retention, or growth marketing role.
• Proven experience building and optimizing end-to-end lifecycle journeys.
• Strong experience with marketing automation platforms such as HubSpot, Iterable, or similar.
• Experience designing and optimizing email and lifecycle templates within marketing platforms.
• Strong copywriting and messaging skills with a focus on conversion and engagement.
• Hands-on experience with A/B and multivariate testing.
• Comfort working with data and analytics tools such as Mixpanel, Sigma, or similar.
• Experience using templating or scripting languages (e.g., Liquid, Handlebars, or similar).
• Strong analytical mindset with the ability to turn insights into action.
• Excellent organization, prioritization, and stakeholder communication skills.

Equal Employment Opportunity Policy

TransForce provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Americans with Disabilities Act

Employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.